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📊 Assessment Template

Free SEO & Content Strategy Audit Form Template

Evaluate your website's search performance across 5 SEO dimensions with an interactive AI form. Upon completion, a personalized PDF SEO report is automatically generated — printable for professional delivery, with an embedded QR code that lets respondents chat with an AI consultant about optimization strategies.

5 Dimensions
~10 min
AI PDF Report
AI Consultant
Live Preview
Sample Report — SEO Health
TechnicalContentAuthorityMobileConversion 5245387560
54/ 100
Overall SEO Health Score

Quick answer

Free SEO and content strategy audit template for agencies and consultants — technical SEO, content, authority, mobile, conversion; printable AI report.

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Live Preview

This is the actual running assessment — not a screenshot. Try it yourself.

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Loading SEO audit form...
This is the actual SEO audit form your clients will see. Complete it to automatically generate a personalized, printable PDF SEO report.
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Loading AI report preview...
Sample AI report with SEO Health Score, competitor gap analysis, and 90-day content roadmap. Printable for professional delivery. Each PDF includes a QR code to start an AI consultant chat.
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Loading AI consultant preview...
AI consultant trained on SEO best practices and content strategy. Scan the QR code on your PDF report to discuss optimization tactics.
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What's Included

Everything you need to run a professional SEO and content strategy audit.

1

Interactive SEO Audit Form

5-dimension SEO questionnaire — Technical SEO, Content Quality, Domain Authority, Mobile Optimization, and Conversion Rate. Covers critical factors including organic traffic, content publishing, link building, and mobile readiness. Upon completion, a personalized PDF SEO report is automatically generated.

2

Printable PDF SEO Report

Professional, print-ready PDF with SEO Health Score, bottleneck identification (Content vs Authority vs Technical), competitor gap analysis, and a 90-Day Content Roadmap with high-potential blog titles. Designed for client presentations. Each PDF includes a QR code.

3

AI Consultant via QR Code

Each PDF report embeds a unique QR code. Scan it with any phone camera to instantly open an AI consultant chat — trained on SEO and content strategy — where clients can discuss optimization priorities and get personalized content recommendations.

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Who Is This For

Pick your role — see how the template fits your workflow.

1

SEO Agencies & Consultants

Use as a lead generation and client diagnostic tool. Workflow: Copy template → Customize for your SEO methodology → Share with prospects → Convert audit insights into retainer engagements.

2

Content Marketing Teams

Assess your website's content gaps and SEO opportunities. Workflow: Import template → Adjust for your industry → Share with stakeholders → Build a data-driven content calendar.

3

Business Owners & Marketers

Get a clear snapshot of your SEO health without technical complexity. Workflow: Complete the assessment → Get personalized PDF report → Scan QR code for AI-powered SEO strategy discussion → Prioritize content and optimization investments.

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Sample Questions Inside

A preview of real questions from this template — the full version adds scoring logic, branching and a personalized report per respondent.

  1. When was the last full technical crawl, and what did it surface? (date + choice)
  2. Is every priority page mapped to a keyword cluster? (yes / partial / no)
  3. What share of organic traffic comes from decaying content? (percentage)
  4. Is your backlink profile growing, flat, or declining? (trend choice)
  5. Rate internal linking: do money pages earn links? (1-5)
  6. Do authors have E-E-A-T profile pages with credentials? (yes / partial / no)
  7. What percentage of key pages pass Core Web Vitals? (percentage)
  8. Do you track citations from AI answers (ChatGPT, AI Overviews)? (yes / no / ad hoc)
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Frequently Asked Questions

What is an SEO & Content Strategy Audit?
An SEO & Content Strategy Audit evaluates your website's search engine optimization across five key dimensions — Technical SEO, Content Quality, Domain Authority, Mobile Optimization, and Conversion Rate. It identifies why your site isn't ranking and uncovers hidden organic traffic opportunities through a structured diagnostic process.
How long does it take to complete the SEO audit form?
The SEO & Content Strategy Audit form typically takes 8-12 minutes to complete. It covers 10 critical SEO factors including traffic data, content publishing frequency, link building status, and mobile optimization. Upon completion, a personalized PDF SEO report is automatically generated.
Can I customize this SEO audit form template for my clients?
Yes. Click "Use This Template" to copy the full audit into your FormLM workspace. You can then customize SEO dimensions, scoring weights, competitor analysis fields, and report content to match your audit methodology and agency branding.
What does the AI report include?
The AI report includes an SEO Health Overview identifying bottlenecks in Content, Authority, or Technical SEO; a Competitor Gap Analysis highlighting missing keyword opportunities; and a 90-Day Content Roadmap with 5 high-potential long-tail blog titles and optimization priorities. Reports are auto-generated as personalized, printable PDFs — designed for professional delivery. Each PDF includes a QR code that links directly to an AI consultant chat.
What is the QR code on the PDF report for?
The QR code on each PDF report links to an AI consultant chat. Scan it with any phone camera to start a conversation about your SEO assessment — discuss content strategy, explore link building tactics, and get personalized optimization advice. No login or app required.
How is this different from Ahrefs or SEMrush SEO audits?
Unlike Ahrefs or SEMrush that are complex SEO toolsets requiring technical expertise and monthly subscriptions, this template is a questionnaire-based assessment that any marketing professional can deploy. It auto-generates personalized printable PDF SEO reports with competitor gap analysis and content roadmaps, and embeds a QR code in each PDF that links to an AI consultant chat for strategy guidance. SEO tools analyze data; FormLM helps you act on it.

Start Your SEO Audit Today

Copy the SEO & Content Strategy Audit into your workspace, customize it for your methodology, and share it with clients. Free to start.