Score differentiation, value-to-price, switching barriers, awareness and perception to test whether your position is actually defensible.
Quick answer
Score differentiation, value-to-price, switching barriers, awareness and perception to test whether your position is actually defensible.
Positioning statements describe intent; markets record reality. This assessment scores five things customers could in principle confirm: how distinct you are, whether price matches perceived value, what stops switching, whether you are considered at all, and how you are perceived when compared. The AI report shows which axis your claimed position is weakest on and what would move it.
| Template | Competitive Positioning Assessment |
|---|---|
| Category | Business & Strategy |
| Format | Weighted 1–5 assessment with personalized AI PDF report |
| Time to complete | About 10 minutes per response |
| What you get | A personalized AI report (printable PDF) per response, plus the raw answers |
| Best for | Founders · Marketing leads · Strategy leads |
| Cost | Free to copy and customize on FormLM |
Five dimensions, scored 1–5 and weighted into one result.
Sample form and AI report preview — fill it in to see live scoring and the report.
Everything you need to run this template.
Differentiation, Value-to-price, Switching barriers, Market awareness, Comparative perception — each scored 1–5.
A defensible overall view that keeps dimensions separate.
The weakest dimension, what it caps, and a prioritized fix list.
Every report links a chat trained on this topic for follow-ups.
From copy to deliverable in four steps.
Copy the positioning dimensions, competitor list prompts and report into your FormLM workspace — free.
Score differentiation, switching cost, market awareness and defensibility against named competitors.
Send the link; each response is scored automatically.
AI identifies which competitor is eroding you fastest, where a repositioning window exists, and what to test first.
Pick your role — see how it fits your workflow.
Verify the moat, don't assume it.
Sharpen claims buyers confirm.
An input to annual positioning.
What makes this template work as a professional deliverable.
A preview of real questions — the full version adds scoring and a personalized report per respondent.
