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🏢 Business & Strategy

Free PMF Readiness Assessment Template

Founder self-check on problem urgency, solution fit, engagement, retention and willingness to pay, scored into a PMF readiness report.

~10 min
5 weighted dimensions
AI PDF Report
AI Consultant
Live Preview

Quick answer

Founder self-check on problem urgency, solution fit, engagement, retention and willingness to pay, scored into a PMF readiness report.

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About this template

Product-market fit is claimed far more often than it is evidenced. This founder-facing self-check scores the five signals that tend to precede real fit — problem urgency, solution fit, engagement depth, retention and willingness to pay — against observable behaviour rather than interviews and compliments. The AI report separates 'promising' from 'proven', and names the weakest evidence chain to strengthen before scaling spend. Inspired by the well-known very-disappointed survey logic, adapted as a multidimensional self-assessment; not a benchmark service.

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Template at a Glance

TemplatePMF Readiness Assessment
CategoryBusiness & Strategy
FormatWeighted 1–5 assessment with personalized AI PDF report
Time to completeAbout 10 minutes per response
What you getA personalized AI report (printable PDF) per response, plus the raw answers
Best forFounders · Early investors · Product advisors
CostFree to copy and customize on FormLM
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What This Assessment Measures

Five dimensions, scored 1–5 and weighted into one result.

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Live Preview

Sample form and AI report preview — fill it in to see live scoring and the report.

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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Scan the QR on the report to start an AI consultant chat.
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What's Included

Everything you need to run this template.

1

Five weighted dimensions

Problem urgency, Solution fit, Engagement depth, Retention signal, Willingness to pay — each scored 1–5.

2

Weighted composite score

A defensible overall view that keeps dimensions separate.

3

Personalized AI PDF report

The weakest dimension, what it caps, and a prioritized fix list.

4

QR into an AI consultant chat

Every report links a chat trained on this topic for follow-ups.

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How It Works

From copy to deliverable in four steps.

1

Use This Template

Copy the assessment, scoring and report settings into your FormLM workspace — free.

2

Customize

Adjust dimensions and weights to match how your business runs.

3

Share and collect

Send the link or QR; each response is scored automatically.

4

Review and act

Open the personalized AI PDF report and share it with stakeholders.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Founders

A fit check based on behaviour.

2

Early investors

Pre-diligence self-selection.

3

Product advisors

Focus the coaching conversation.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version adds scoring and a personalized report per respondent.

  1. Our users describe the problem as urgent, not nice-to-fix (1–5)
  2. Usage concentrates on the core promised job (1–5)
  3. A meaningful share of users return without being prompted (1–5)
  4. At least one cohort's retention curve flattens (1–5)
  5. Customers pay, renew, and rarely negotiate to the bone (1–5)
  6. If you disappeared tomorrow, who would genuinely hurt? (open)
  7. What behaviour would convince you PMF is real? (open)
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Frequently Asked Questions

How is this different from a Sean Ellis PMF survey?
It borrows the spirit — evidence over opinion — but scores five readiness dimensions instead of the single very-disappointed ratio; an original adaptation, not the official test.
What score means I have PMF?
None does; PMF is demonstrated by behaviour — retention curves, organic pull, defendable pricing. The report flags which evidence chain is still assumption.
Should the whole team take it, or just founders?
Founders take it first; running it with the team reveals where the founder's confidence is not shared — usually the useful result.
When should we NOT scale spend, per this tool?
When retention or willingness-to-pay dimensions score lowest — pouring acquisition onto unretained demand is the classic pattern it exists to catch.
What does the AI report give?
A readiness profile across five signals, the weakest chain, and the cheapest test that would turn assumption into evidence.
Is it free to use?
Yes. Click Use This Template to copy the form, scoring and report configuration into your FormLM workspace for free, then customize and share it.
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Run the PMF Readiness Assessment this quarter

A 5-dimension scored check with a personalized AI report — free to copy and customize.