Get Started Free
🏢 Business & Strategy

Free SEO & Traffic Health Assessment Template

Score technical health, content coverage, intent match, authority and organic conversion, and get an AI report ranking the traffic-capping gaps.

~10 min
5 weighted dimensions
AI PDF Report
AI Consultant
Live Preview

Quick answer

Score technical health, content coverage, intent match, authority and organic conversion, and get an AI report ranking the traffic-capping gaps.

💡

About this template

Organic traffic is capped less by rankings than by structure: technical debt suppressing indexing, pages that never matched search intent, authority concentrated where it can't convert. This assessment scores the five SEO foundations against how they actually operate, and the AI report ranks gaps by traffic impact and fix cost. It is a self-diagnostic for planning — crawl data and analytics remain your ground truth.

🗂️

Template at a Glance

TemplateSEO & Traffic Health Assessment
CategoryBusiness & Strategy
FormatWeighted 1–5 assessment with personalized AI PDF report
Time to completeAbout 10 minutes per response
What you getA personalized AI report (printable PDF) per response, plus the raw answers
Best forFounders · Marketers · Agencies
CostFree to copy and customize on FormLM
📐

What This Assessment Measures

Five dimensions, scored 1–5 and weighted into one result.

🖥️

Live Preview

Sample form and AI report preview — fill it in to see live scoring and the report.

loading...
…
Fill it in to see how responses flow.
loading...
…
Sample AI report with scoring visuals and recommendations, printable as a PDF.
loading...
…
Scan the QR on the report to start an AI consultant chat.
📦

What's Included

Everything you need to run this template.

1

Five weighted dimensions

Technical health, Content coverage, Intent match, Authority, Conversion — each scored 1–5.

2

Weighted composite score

A defensible overall view that keeps dimensions separate.

3

Personalized AI PDF report

The weakest dimension, what it caps, and a prioritized fix list.

4

QR into an AI consultant chat

Every report links a chat trained on this topic for follow-ups.

🧭

How It Works

From copy to deliverable in four steps.

1

Use This Template

Copy the assessment, scoring and report settings into your FormLM workspace — free.

2

Customize

Adjust dimensions and weights to match how your business runs.

3

Share and collect

Send the link or QR; each response is scored automatically.

4

Review and act

Open the personalized AI PDF report and share it with stakeholders.

👥

Who Is This For

Pick your role — see how it fits your workflow.

1

Founders

Organic dependency, diagnosed.

2

Marketers

A fix order, not a wishlist.

3

Agencies

A structured client intake.

⭐

Key Features

What makes this template work as a professional deliverable.

📝

Sample Questions Inside

A preview of real questions — the full version adds scoring and a personalized report per respondent.

  1. Core pages are crawlable, fast and index-ready (1–5)
  2. Our content covers the questions our market really asks (1–5)
  3. Each ranking page matches the searcher's actual intent (1–5)
  4. New authority accumulates on pages that convert (1–5)
  5. Organic visitors take measurable revenue actions (1–5)
  6. Which page ranks but converts nobody? (open)
  7. What topic could own a category if you built it? (open)
❓

Frequently Asked Questions

What are the five SEO foundations here?
Technical health, content coverage, intent match, authority and organic conversion — the structural layers traffic is capped by.
Can I use this if I'm not an SEO specialist?
Yes — it is written for owners and marketers; each dimension explains what good looks like in operational terms.
Does the tool replace an SEO audit?
No — it prioritizes what to audit and fix first; live crawl and analytics data stays the ground truth for specifics.
What does the AI report rank gaps by?
Expected traffic impact per unit of fix cost — technical debt typically outranks new content when indexing is blocked.
How often should organic health be scored?
Per quarter, and after migrations, replatforms or major Google updates that shake the structure.
Is it free to use?
Yes. Click Use This Template to copy the form, scoring and report configuration into your FormLM workspace for free, then customize and share it.
🔗

Related templates in this category

Brand Equity Assessment Channel Effectiveness Scorecard Customer Satisfaction Driver Diagnostic Content Marketing Maturity Assessment Business Maturity Assessment Customer Success Maturity Assessment

Run the SEO & Traffic Health Assessment this quarter

A 5-dimension scored check with a personalized AI report — free to copy and customize.