Measure net promoter score with one recommend question plus follow-ups, and turn member feedback into retention actions.
Quick answer
Free and ready to use, the Member NPS Survey lets gym owners and operators measure member loyalty in minutes. Send the Member NPS Survey as a link or QR code — the whole membership can answer, and there is no per-template limit on responses.
Disclaimer: this page is for self-reflection and process reference only. It does not constitute medical, psychological, financial, legal or safety advice. Consult a qualified professional when needed.
Methodology: the 0–10 recommendation question and promoter-passive-detractor grouping follow the widely used Net Promoter approach; this is a structural adaptation, not a licensed NPS instrument.
A renewal conversation tells you why one member left. The Member NPS Survey tells you how the whole floor feels, before renewals start slipping. One 0–10 question puts every member on the same scale, and the reason question underneath it says what to act on.
Responses separate into promoters, passives and detractors automatically, each with their own stated reason, what they value most and what they would change — so the follow-up list writes itself instead of coming from whoever complained loudest at the front desk.
Seven facts about the Member NPS Survey, in the order you will need them.
| Template | Member NPS Survey |
|---|---|
| Category | Fitness & Nutrition |
| Format | 0–10 recommendation question with four follow-up fields |
| Time to complete | About 3 minutes for the member |
| What you get | A score and a reason per member — likelihood to recommend, main reason, what they value most, what to improve and how long they have been a member — in one exportable list |
| Best for | Gym owners · Studio and franchise managers · Coaches with a recurring client base |
| Cost | Free to copy, customize and reuse on FormLM |
Live preview of the Member NPS Survey as respondents see it — same fields, desktop and mobile.
Everything the Member NPS Survey ships with, before you customize it.
How likely to recommend, asked the same way to every member.
Each score is followed by the main reason for it, in the member's own words.
The keep-them-here factor, so you do not cut what is working.
Segment scores by tenure — a six-month detractor means something different from a two-week one.
Four steps from a copy of the Member NPS Survey to work you can hand over.
Copy the Member NPS Survey with its fields, cover page and thank-you page into your FormLM workspace — free.
Rename, reorder or drop fields until the Member NPS Survey matches how you already work with gym owners and operators.
Send the link or QR code for the Member NPS Survey; each response lands in one timestamped list.
Work through the Member NPS Survey responses — How likely are you to recommend us? (0–10) is usually the first thing to act on — or export the list.
Three moments when a loyalty read is worth more than a renewal push.
Trend the score across quarters instead of reading one busy month's mood.
Know how many detractors you are about to ask to renew at the new rate.
Attribute the drop to the change that caused it, with the reasons attached.
Who runs the Member NPS Survey, and what each of them does with the responses.
Watch retention risk a quarter before it shows in the renewal numbers.
Compare locations on the same question rather than on different local feedback habits.
See which clients have gone quiet without saying anything, and why.
What makes the Member NPS Survey a usable deliverable rather than a blank form.
The fields respondents meet in the Member NPS Survey — every one can be renamed, reordered or dropped.
