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🤝 Sales Enablement

Free Client Diagnostic Template

A structured pre-engagement diagnosis of the client's operation, goals, constraints and history — separating stated symptoms from the root cause you fix.

Assessment
~12 min
Scored + AI report
Live Preview

Quick answer

A structured pre-engagement diagnosis of a client's operation, goals, constraints and history that separates the symptoms they state from the root cause you actually fix.

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About this template

Clients arrive with symptoms; engagements succeed on causes. This diagnostic walks a prospective or new client through the full picture — current operation, target outcomes, constraints, past attempts and their own theory of the problem — then scores each area and generates an AI report that contrasts stated symptoms against structural causes. Proposals written on top of it argue with evidence the client supplied themselves.

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Live Preview

A fillable sample form and report preview — live once the app is published.

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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What's Included

Everything you need to run this template.

1

Full-picture scoring

Operation, goals, history, constraints and impact rated as separate signals.

2

Cause contrast

The report sets their stated symptom beside what the answers suggest.

3

Cost of inaction

A quantified 'do nothing' number anchors the proposal.

4

Shared diagnosis

The printable report becomes the meeting both sides agree on.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the diagnostic and name your engagement areas.

2

Client self-scores

They rate their own operation before you interpret anything.

3

Read the report

The AI PDF contrasts symptoms, constraints and probable causes.

4

Propose against it

Your recommendation answers the diagnosis the client authored.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Consultants and coaches

Diagnose before prescribing — with the client's own data.

2

Agencies

Win briefs by returning a sharper problem statement than they sent.

3

Solution sellers

Turn 'we need a tool' into a costed root-cause conversation.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the live version scores them and builds a report per respondent.

  1. Rate how well your current process works today (1-5)
  2. What result are you actually trying to move? (open)
  3. What have you already tried, and what happened? (open)
  4. Which constraints are hard: budget, time, people, policy? (multi-choice)
  5. Where does the problem show up most: quality, speed, cost, morale? (choice)
  6. If nothing changes, what does it cost you per quarter? (open)
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Frequently Asked Questions

What is a client diagnostic assessment?
A structured pre-engagement questionnaire scoring the client's operation, goals, constraints and history so proposals address causes rather than stated symptoms.
Does it produce a report?
Yes — each completion is scored and generates a personalized, printable AI PDF contrasting the symptom they mention with what their answers indicate.
Who completes it — the client or the seller?
Best run as client self-assessment; sellers may complete it jointly on a call when the relationship is young.
Can I run the Client Diagnostic without paying anything?
Yes. Copy it into your FormLM workspace and reuse per prospect.
Is a diagnostic the same as a needs intake?
Needs intake records what the client wants; a diagnostic interrogates why it is not happening. Use one or both depending on how literal your buyers' requests are.

Prescribe after the diagnosis

Let the client score their own situation — copy the diagnostic and propose against evidence.