📖 Glossary · Validity

Content Validity

Content validity is coverage, not statistics—how to prove your assessment samples the whole domain with expert review and CVR.

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Content validity asks whether an assessment covers the domain it claims to measure—no blind spots, no irrelevant padding. It is established by structured expert review, not by a single number, though indices like CVR help you document it.

🧮 Formula

CVR = (Ne − N/2)/(N/2): Ne experts saying "essential" out of N reviewers.

✏️ Worked example

A sales certification maps 8 exam domains against the job task list; two experts flag missing pricing-negotiation coverage—the test gains items before it gains complaints.

🎯 When to use it

First line of defense for any certification, exam or job-relevant questionnaire—before you spend money on statistical validity.

⚠️ Watch out

One expert's endorsement is decoration. Use 3-10 reviewers, a written rating protocol, and record dissent.

Questions practitioners ask

Content vs criterion validity?

Content = does it cover the domain; criterion = does it predict an outside outcome. You need content first—it's cheap.

How many experts review?

Lawshe suggests 10+ for defensible CVR; 3-5 subject-mates is the practical floor for small programs.

Turn the concept into a live assessment:Content Validity

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Glossary

Likert Scale Cronbach's Alpha Test-Retest Reliability Inter-Rater Reliability ∞