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Free Corporate Coaching Needs Survey Template

For organisations and groups: which behaviours need work, how many people, what constraints exist and what budget band is real - before you write a proposal.

Behaviour focus
Headcount + bands
Sponsor check
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Quick answer

For organisations and groups: which behaviours need work, how many people, what constraints exist and what budget band is real - before you write a proposal.

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About this template

Corporate coaching enquiries usually arrive as "we need leadership development" and stay there unless someone asks the awkward questions. This survey pulls out the specifics: which behaviours are failing, how many people and at which levels, delivery constraints, decision process and the realistic budget band. It also identifies the sponsor and how success will be judged, which is what a proposal needs to survive internally.

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Template at a Glance

TemplateCorporate and Group Coaching Needs Survey
CategoryCoaching & Consulting
FormatSurvey with exportable responses, no scoring
Time to completeAbout 10 minutes per response
What you getStructured, timestamped responses you can review, export or keep for audit
Best forB2B coaches · HR and L&D leads · Consultancies
CostFree to copy and customize on FormLM
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Live Preview

Sample form preview (fillable once the app is published).

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Fill it in to see how responses flow.
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What's Included

What you get when you copy this template.

1

Behaviour identification

The specific conduct that needs to change.

2

Population and levels

Headcount, seniority and location spread.

3

Constraints

Timing, systems, culture and travel.

4

Budget band and approval

Real numbers plus who signs.

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How It Works

Four steps from copy to a usable result.

1

Send to the requester

Before the scoping call, not after.

2

Name the behaviours

Not themes - observable conduct.

3

Size the population

Headcount and level drive the design.

4

Confirm sponsor and proof

Then write the proposal to that.

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Who Is This For

Where this fits in a coaching practice.

1

B2B coaches

Scope an engagement before pricing it.

2

HR and L&D leads

Brief several vendors consistently.

3

Consultancies

Turn a vague request into a sized project.

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Key Features

What makes it work as a professional deliverable.

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Sample Questions Inside

Real items from the template - every field stays editable in your workspace, and responses are archived per submission.

  1. Which behaviours need to change, specifically? (open)
  2. How many people, and at what levels? (number + open)
  3. Where are they located, and any travel limits? (open)
  4. When could sessions realistically run? (open)
  5. What budget band applies? (choice)
  6. Who approves this and how will success be judged? (open)
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Frequently Asked Questions

Why survey before the proposal?
Because a proposal priced against a vague brief loses to one that names the behaviour, the population and the sponsor.
Is asking about budget too forward?
Budget bands make it easier, not harder: the requester often does not know the number and needs options.
Who should complete it?
The person requesting coaching, then ideally the sponsor, since the two answers frequently differ.
Does it work for groups as well as corporates?
Yes - headcount, level and constraint items apply to any cohort.
What does success criteria mean here?
How the organisation will decide it worked - retention, promotion rate, survey movement or revenue.
Can it be reused per client?
Yes, and the accumulated answers become your pipeline history.

Run Corporate and Group Coaching Needs Survey with your next client

Copy it into your workspace, customize, and share — free to start.