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⚖️ Legal Services

Free Client Lead Scoring Template

Score a legal lead on matter type, urgency, budget and fit, get a qualified-now or nurture report, and route high-value enquiries to a lawyer first.

~5 min per lead
call-now or nurture
Live Preview

Quick answer

Ranks an incoming enquiry by how ready to engage it is and how well it fits the firm's subject-matter, returning a qualify-now or nurture recommendation; it guides triage and does not judge case merit.

Disclaimer: this page is for process reference only and is not legal advice. Scoring reflects business fit, not any prediction of case outcomes.

Methodology: scoring follows common law-firm lead-qualification practice (matter, urgency, budget, fit).

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About this template

Not every enquiry deserves the same minute of a lawyer's day. This qualification form scores each lead on matter type, urgency, budget readiness and firm fit, then reports whether to call now, schedule or nurture — so intake time and attorney time go to enquiries that can actually convert and succeed.

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Live Preview

Sample form and AI report preview (live - fill it in to generate the report).

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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Scan the QR on the report to start an AI consultant chat.
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What's Included

Everything you need to run this template.

1

Scoring form

Lead details rated on four qualification axes.

2

AI report

A call-now / schedule / nurture verdict with reasons.

3

AI consultant

Draft follow-up angles for borderline leads.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy it behind your contact form.

2

Capture lead facts

Matter, timeline, budget and expectations.

3

Read the verdict

Score shows who gets a callback first.

4

Log and learn

Track which scores actually convert.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Intake staff

Prioritise callbacks without gut feel.

2

Marketing leads

Judge channel quality by scores.

3

Practice lawyers

Spend first calls on winnable work.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version lets you customize every field.

  1. What matter do you need help with? (choice)
  2. How soon do you need to start? (choice)
  3. Do you have a budget range in mind? (choice)
  4. Have you spoken with another firm? (choice)
  5. Describe the situation in brief. (open)
  6. Preferred contact route? (choice)
  7. Anything affecting urgency you should flag? (open)
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Frequently Asked Questions

Does a high score guarantee the case is winnable?
No — it measures business fit and urgency, not legal merit; matter strength is assessed separately.
Who sees the scoring result?
Your intake team in your workspace; the lead sees only the follow-up they receive.
Can scores be tuned to a firm's strategy?
Yes — axes and weights are editable, e.g. boost niche practice areas or referral sources.
Is it free to reuse?
Yes. Copy it into your FormLM workspace for each enquiry channel.
What does 'nurture' mean here?
The lead is real but mistimed or mismatched — the report suggests check-in triggers instead of a wasted first call.
Does scoring delay the first callback?
No — it runs in minutes, so the right leads rise to the top of the call sheet the same day.

Route the right leads to a lawyer first

Copy it, score the queue and call — free.