Gauge how likely clients are to recommend your firm, capture the reason for their score and identify promoters, passives and detractors for follow-up.
Quick answer
Measures how likely clients are to recommend the firm and records the reason behind each score, sorting promoters, passives and detractors for targeted follow-up.
Disclaimer: this page is for process reference only and is not legal advice. NPS is a loyalty metric for service improvement.
Methodology: uses the standard single-question NPS scale (0-10) with categorisation into promoters, passives and detractors.
Word of mouth drives much of legal practice. This NPS survey asks the single recommend question, captures the reason behind each score and sorts clients into promoters, passives and detractors, so the firm knows its advocacy strength and who to follow up with.
Sample form preview (live - fill it in to see responses).
Everything you need to run this template.
How likely to recommend the firm (0-10).
Why they gave that score.
Promoter, passive or detractor.
Whether the client is open to a call.
From copy to deliverable in four steps.
Copy it and set who receives it.
Clients score 0-10 and give a reason.
Split into promoters, passives, detractors.
Close the loop with detractors, thank promoters.
Pick your role — see how it fits your workflow.
Track advocacy over time.
Recover at-risk relationships early.
Find promoters for referrals and reviews.
What makes this template work as a professional deliverable.
A preview of real questions — the full version lets you customize every field.
