Free "How Did You Hear About Us" Survey
Ask customers how they found you and what finally convinced them — a four-question attribution survey that recovers the podcasts, communities, referrals and offline touches your analytics dashboard files under "direct".
Quick answer
Self-reported attribution asks three things analytics cannot answer: where you were first discovered, where you were last checked before buying, and what in the customer's own words tipped the decision. Because untracked touches — word of mouth, podcasts, printed material, unlinked PDFs — land in "direct" traffic, reported sources commonly reassign 30–50% of conversions. Keep the survey to under a minute at the moment of purchase, then compare it with your dashboard monthly instead of trying to make one replace the other.
About this template
A channel budget is usually argued from the same dashboard, so the same blind spot gets funded every quarter: the touch that created awareness is invisible, and the touch that closed the sale takes all the credit. This form splits first touch from last touch, records the medium in the customer's own language, and adds one question about what they compared you against — enough to see whether a channel is generating demand or merely harvesting it.
Placement matters more than length. Put it on the thank-you page, in the order-confirmation email, or as the first two questions a sales development rep asks on a qualified call. If the competitive read matters more than the discovery path — who you were weighed against and what decided it — use the Win/Loss Comparison Survey instead, and run this one on every customer.
Live Preview
Sample survey preview (fillable once the app is published).
What's Included
Everything you need to capture source truth.
First-touch question
Where you first came across us, with an "other" field that never stays empty.
Last-touch question
Where you checked immediately before buying — the split that reveals assisted demand.
The tipping-point verbatim
What convinced you, in the customer's own words, ready to quote in copy.
Conditional paths
Different follow-ups for referral, paid, content and offline sources.
How It Works
Three steps to a defensible source report.
Copy template
One-click import into your workspace — free.
Edit the channel list
Add the sources you actually run, including podcasts, communities and events.
Place at conversion moment
Thank-you page, order confirmation or the first qualified call.
Compare with analytics
Report the gap per source monthly and rebalance one channel from it.
Who Is This For
Pick your role — see how it fits your workflow.
E-commerce marketers
Find out whether social creates demand or only closes what search started.
B2B demand-gen leads
Give untracked channels — webinars, partner events, communities — a fair hearing.
Founders & small teams
Learn where to spend a limited budget when everything looks like direct traffic.
Key Features
- Separate first-touch and last-touch questions
- Multi-select influence list across ten channel families
- "What convinced you" verbatim field for quotable copy
- "What did you compare us with" competitive context
- Conditional follow-ups by selected source
- Optional referral-email field to feed a referral programme
- Embed, share as a link or drop the QR on packaging and events
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real fields — keep them short so completion stays above 80%.
- Where did you first hear about us? (search, social, podcast, friend or colleague, event, print, other + text)
- Where did you last check before buying? (choice)
- Which of these influenced your decision? (multi-select: reviews, comparison page, newsletter, video, price page)
- What convinced you to choose us? (open)
- What were you deciding between, and who else did you consider? (open)
- Would you recommend us, and why? (0–10 + open, optional)