Free B2B Channel-Fit Quiz
Score five acquisition channels against your audience, budget and funnel stage — get an AI report ranking where leads actually convert.
Quick answer
Rate five acquisition channels against your audience, budget and funnel stage, then let the AI report rank where leads actually convert rather than where they merely originate. The ranking assumes your inputs are realistic about current spend and team capacity.
About this template
Spreading budget evenly across channels feels fair but ignores one truth: different ICPs and funnel stages favor different acquisition routes. This quiz scores organic search, paid ads, content/social, email/nurturing and events/partnerships against five criteria — audience fit, cost efficiency, funnel-stage alignment, sales-cycle speed and scalability — then ranks them in an AI report so you can concentrate spend where pipeline value per dollar is highest.
Live Preview
Sample form and AI report preview (fillable once the app is published).
What's Included
Everything you need to run this quiz.
5-channel comparison grid
Each channel scored on five weighted criteria.
AI ranking report
Top channels highlighted with budget-split suggestions.
Workshop-ready format
Project side-by-side views for team calibration.
QR to AI consultant
Chat trained on B2B channel strategy for deep-dives.
How It Works
From copy to deliverable in four steps.
Copy template
Import form and scoring into your workspace — free.
Define your ICP
Note buyer persona, budget range and decision cycle length.
Score each channel
Rate five channels on fit, cost, funnel stage, speed and scale.
Review ranked report
Open the AI report, see your top channels and plan next quarter's split.
Who Is This For
Pick your role — see how it fits your workflow.
Growth & demand-gen leads
Justify budget reallocation with a structured comparative score.
Agency media planners
Align channel strategy with client ICP before the first spend.
B2B SaaS founders
Know which one or two channels to double down on before hiring.
Key Features
What makes this template work as a professional deliverable.
- Five criteria × five channels comparative matrix
- AI ranks channels by pipeline value per dollar
- Printable PDF for board decks and media plans
- Multi-rater mode for workshop calibration
- Customizable channel list — rename or add rows
- QR to AI consultant for CAC/LTV trade-off questions
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions — the full version adds scoring and a personalized report per respondent.
- Organic search: How well does your ICP's buying journey start with Google queries? (1–5)
- Paid ads: Can you target your exact ICP within acceptable CAC? (1–5)
- Content / Social: Does your audience engage on platforms you can sustain? (1–5)
- Email / Nurturing: Do you have list depth and automation to move mid-funnel? (1–5)
- Events / Partnerships: Do co-marketing deals shorten your sales cycle measurably? (1–5)
- Which channel has the highest funnel-stage mismatch right now? (open)
- What one constraint (budget, headcount, creative) limits your best channel? (open)