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📣 Marketing & Lead Gen

Free Funnel Leak Check

Score drop-off at awareness, interest, consideration and purchase — the AI report maps leaks to specific funnel stages with fixes.

4 stages
~10 min
AI PDF Report
AI Consultant
Live Preview

Quick answer

Score the drop-off at awareness, interest, consideration and purchase so the AI report can point to the specific leaking stage and the fixes that match it. Because the stage data is self-assessed, reconcile it with your analytics before committing budget.

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About this template

Traffic is expensive; leaking it mid-funnel is worse. This diagnostic scores four conversion stages — awareness, interest, consideration and purchase — on how well your assets and user experience carry prospects forward. The AI report identifies your worst leak, lists 3–5 specific fixes for that stage and estimates conversion lift, so your team knows exactly where to intervene first.

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Live Preview

Sample form and AI report preview (fillable once the app is published).

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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Scan the QR on the report to start an AI consultant chat.
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What's Included

Everything you need to diagnose leaks.

1

Four-stage scoring

Awareness, interest, consideration, purchase rated 1–5.

2

AI leak fix report

Stage-specific actions with estimated conversion lift.

3

Printable PDF

Share with dev, design or marketing teams for alignment.

4

QR to AI consultant

Chat trained on conversion optimization methodology.

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How It Works

From copy to deliverable in four steps.

1

Copy template

Import form and scoring into your workspace — free.

2

Rate four stages

Score how well assets carry visitors through each funnel step.

3

Note context

Add traffic volume and current conversion rates for reference.

4

Review AI report

Open the leak-stage fix list; prioritize and assign.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Growth marketers

Find the worst-leaking stage and fix it before spending more on traffic.

2

CRO consultants

Onboard clients with a structured baseline and prioritized audit.

3

E-commerce managers

Diagnose whether the leak is pre-purchase (consideration) or at checkout (purchase).

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version adds scoring and a personalized report per respondent.

  1. Awareness: Does your landing page immediately communicate a clear value proposition for the target ICP? (1–5)
  2. Interest: Do you capture attention with content depth, social proof or interactive elements? (1–5)
  3. Consideration: Are objections addressed and comparisons made easy before the buy decision? (1–5)
  4. Purchase: Is checkout friction-free with clear CTAs, trust signals and multiple payment options? (1–5)
  5. Which transition between stages loses the most visitors? (open)
  6. What current assets or offers bridge interest → consideration today? (open)
  7. What is the #1 objection you hear from prospects who don't convert? (open)
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Frequently Asked Questions

What counts as a funnel leak and how is it scored?
A leak is a stage where visitors or prospects drop off disproportionately compared to benchmark. You rate each stage on how well your assets and UX carry people through; the lowest score marks the primary leak.
How does this differ from a channel-fit quiz?
Channel-fit compares acquisition sources before traffic arrives. Funnel leak diagnosis examines what happens AFTER visitors land — where your pages, offers and follow-up sequences lose them.
What does the AI report recommend?
For the worst-scoring stage, the report lists 3–5 specific fixes (CTA redesign, content upgrade, nurture timing, objection handling) and estimates the conversion lift if implemented.
Is it free?
Yes. One click copies the full form, scoring and AI report template into your FormLM workspace — no cost.
Can I use it for any funnel model?
Yes. AIDA, TOFU/MOFU/BOFU or custom stages — rename the four stage rows to match your model.
Why teams choose FormLM over a static audit checklist?
FormLM auto-scores the funnel, generates a printable AI report with stage-specific fix priorities and embeds a QR to an AI consultant — the checklist just lists items.

Plug the leak before spending more

Score stages, get fix list, lift conversion — free.