Free SEO Health Scorecard
Grade technical SEO, content depth, backlinks and SERP visibility — an AI roadmap sequences fixes by impact and effort for agencies.
Quick answer
Work through this scorecard to grade technical SEO, content depth, backlinks and SERP visibility, then let the AI roadmap order the fixes by impact and effort. It captures a point-in-time audit, and rankings keep moving with algorithm and competitor changes.
About this template
SEO audits collapse into a spreadsheet of hundreds of line items nobody reads. This scorecard structures the conversation around four areas — technical health, content depth, authority (backlinks) and SERP visibility — each rated 1–5. The AI fix roadmap sequences actions by impact vs. effort, so your team tackles quick technical wins before launching content projects that take months. Built for agencies onboarding new SEO clients or running quarterly reviews.
Live Preview
Sample form and AI report preview (fillable once the app is published).
What's Included
Everything you need to run this audit.
Four-area scorecard
Technical, content, authority and visibility rated 1–5.
AI fix roadmap
Actions sequenced by impact vs. effort with time estimates.
Quarterly trend view
Re-run and compare scores over time automatically.
QR to AI consultant
Chat trained on technical SEO best practices.
How It Works
From copy to deliverable in four steps.
Copy template
Import form and scoring into your workspace — free.
Score four areas
Rate technical, content, authority and visibility 1–5.
Review AI roadmap
Open the fix sequence, prioritize and assign owners.
Share and track
Send the PDF to the client or team; re-run quarterly for trend.
Who Is This For
Pick your role — see how it fits your workflow.
SEO agencies
Onboard clients with a structured baseline and shared scoring language.
In-house marketers
Benchmark before hiring or switching SEO providers.
Freelance SEO consultants
Deliver a branded AI roadmap PDF as a client-facing audit artifact.
Key Features
What makes this template work as a professional deliverable.
- Four-area weighted scorecard (1–5 anchored)
- AI sequences fixes by impact vs. effort
- Printable PDF for QBR decks and client onboarding
- Quarterly re-run tracks progress over time
- Customizable scoring criteria per vertical
- QR to technical SEO AI consultant
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions — the full version adds scoring and a personalized report per respondent.
- Technical: Is the site crawlable, mobile-friendly and free of critical render-blocking issues? (1–5)
- Content depth: Do priority pages satisfy search intent with structured, comprehensive coverage? (1–5)
- Authority: Is the backlink profile growing with quality, relevant domains? (1–5)
- SERP visibility: Are target keywords ranking page-1 with featured snippets or sitelinks? (1–5)
- Internal linking: Does architecture pass equity to high-value pages? (1–5)
- Which SEO area is blocking rankings the most right now? (open)
- What resources (budget, dev, content) are available to fix the top gap? (open)