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📣 Marketing & Lead Gen

Free Content Strategy Gap Check

Audit your content operation across five pillars — the AI report highlights gaps, prioritizes topics and recommends a publishing cadence.

5 pillars
~10 min
AI PDF Report
AI Consultant
Live Preview

Quick answer

Answer these prompts to audit your content operation across five pillars; the AI report flags the gaps, ranks topics and recommends a publishing cadence to close them. It scores process maturity, not the performance of individual pieces.

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About this template

Content programs stall not from lack of ideas but from missing operational scaffolding. This self-check scores five pillars — strategy, production, distribution, measurement and governance — on an anchored 1–5 scale. The AI gap report sequences priority fixes, suggests a realistic publishing cadence and embeds a QR to an AI consultant trained on content strategy frameworks.

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Live Preview

Sample form and AI report preview (fillable once the app is published).

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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Scan the QR on the report to start an AI consultant chat.
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What's Included

Everything you need to run this check.

1

Five-pillar audit

Strategy, production, distribution, measurement and governance.

2

AI gap report

Priority fix list with cadence suggestions based on your scores.

3

Multi-rater view

Strategy vs. production perspectives compared side by side.

4

QR to AI consultant

Chat trained on content strategy for follow-up questions.

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How It Works

From copy to deliverable in four steps.

1

Copy template

Import form and scoring into your workspace — free.

2

Score five pillars

Rate strategy, production, distribution, measurement and governance.

3

Add context

Note blockers and capacity constraints.

4

Review gap report

Open AI report, see priority moves and plan next quarter's cadence.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Content leads

Identify operational gaps before requesting more headcount.

2

Agency content strategists

Onboard clients with a structured baseline and shared vocabulary.

3

Solo creators & founders

Find the one pillar blocking your output — fix it, don't rebuild everything.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version adds scoring and a personalized report per respondent.

  1. Strategy: Is there a documented content plan mapped to ICP journey stages? (1–5)
  2. Production: Do you hit your target publishing cadence 80%+ of weeks? (1–5)
  3. Distribution: Is every piece planned with at least two amplification channels? (1–5)
  4. Measurement: Can you trace pipeline or revenue to specific content assets? (1–5)
  5. Governance: Are approval workflow, brand voice and SEO guidelines documented? (1–5)
  6. Which pillar is your biggest bottleneck and why? (open)
  7. What would change if you fixed your lowest-scoring pillar first? (open)
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Frequently Asked Questions

What are the five content pillars this quiz scores?
Strategy (documented plan and ICP mapping), production (cadence and quality bar), distribution (owned/paid/earned reach), measurement (attribution and feedback loop) and governance (approval workflow and brand guidelines).
How does a content-specific gap check differ from a whole-operation maturity score?
Maturity scores the entire acquisition operation. This self-check zooms into content specifically — useful when the rest of marketing works but content output is inconsistent or directionless.
Is the AI report actionable?
Yes — it names the two lowest-scoring pillars, lists 3–5 concrete moves per gap and suggests a publishing cadence based on your current capacity.
Who should complete it — writers or strategists?
Both, independently. The gap between strategy-perceived and production-actual scores reveals alignment failures in the content operation.
Is it free?
Yes. One click copies the form, scoring and AI report template into your FormLM workspace at no cost.
Can I adapt pillars for my niche?
Absolutely. Add SEO depth, video or community if they're core to your content mix; remove what's not relevant.
Why teams choose FormLM over a static form?
FormLM templates carry weighted scoring and auto-generate a printable AI gap report with embedded QR to an AI consultant trained on content strategy — turning a self-check into a planning deliverable.

Find the content gap, fix it fast

Five pillars, one AI report, zero guesswork — free.