Free Buyer Persona Quiz
Map demographics, pains, goals and touchpoints into distinct buyer personas — an AI report recommends channels for each segment.
Quick answer
Work through this assessment to sort your audience into distinct personas by demographics, pains, goals and touchpoints, with an AI report suggesting the best-fit channels for each segment. Treat the personas as directional starting points and revisit them as real campaign data arrives.
About this template
Written personas sit in a slide deck and never get validated. This quiz forces your team to rate 2–4 buyer archetypes on four axes — reachability, purchase intent, budget fit and channel match — on an anchored 1–5 scale. The AI report ranks segments by composite score, suggests channels per persona, and embeds a QR to an AI consultant for targeting strategy questions.
Live Preview
Sample form and AI report preview (fillable once the app is published).
What's Included
Everything you need to build and rank personas.
Multi-axis scoring
Reachability, intent, budget and channel fit rated 1–5.
AI segment report
Ranked personas with per-segment channel recommendations.
Team calibration view
Marketing, sales and product score independently; AI merges.
QR to AI consultant
Chat trained on ICP and segment targeting strategy.
How It Works
From copy to deliverable in four steps.
Copy template
Import form and scoring into your workspace — free.
Define persona archetypes
Name 2–4 buyer segments and populate their attributes.
Score fit axes
Rate each persona on reachability, intent, budget and channel match.
Review segment report
Open AI report, see ranked personas and channel recommendations.
Who Is This For
Pick your role — see how it fits your workflow.
Demand-gen managers
Prioritize segments by composite score before allocating spend.
Agency strategists
Align client team on ICP with a data-driven scoring exercise.
Founders in new markets
Identify which buyer type is closest to product-market fit today.
Key Features
What makes this template work as a professional deliverable.
- Four-axis weighted persona scoring
- AI ranks segments by composite fit score
- Per-persona channel and messaging recommendations
- Multi-team perspective for calibration
- Printable PDF for strategy decks
- QR to ICP-strategy AI consultant
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions — the full version adds scoring and a personalized report per respondent.
- Reachability: Can you identify and contact this persona through channels you already operate? (1–5)
- Purchase intent: Is this persona actively looking for a solution like yours right now? (1–5)
- Budget fit: Does their typical spend range align with your price point? (1–5)
- Channel match: Do their information-gathering habits match your best-performing channels? (1–5)
- What pain point drives this persona to search for a solution? (open)
- Which touchpoints does this persona use before and after purchase? (open)
- What objection most often stops this persona from converting? (open)