Free Brand Awareness Survey
Track unaided and aided brand recall, first-touch channels and attribute associations — get an AI awareness report showing share-of-voice gaps and budget hints.
Quick answer
Deploy this survey to a sample of your market to measure unaided and aided recall, first-touch channels and attribute associations, producing a share-of-voice read with budget hints. Findings reflect the sampled segment, not the entire market.
About this template
Awareness is the cheapest brand metric to fake and the most expensive to reverse-engineer after the fact. This survey captures unaided recall first, aided recall against a competitor set second, then channel attribution and attribute association. The AI report plots your share of voice against the same respondents' answers about competitors, so budget conversations start from evidence, not opinion.
Live Preview
Sample form and AI report preview (fillable once the app is published).
What's Included
Everything you need to run awareness tracking.
Unaided recall prompt
'Name a brand in [category]' — first-mind share.
Aided recall + competitor set
Recognition once prompted, benchmarked by the same respondents.
Attribute association grid
Reliable / innovative / premium / friendly — rated per brand.
AI awareness report + consultant
Share-of-voice, gaps and reach-vs-frequency hint; QR opens chat.
How It Works
From copy to deliverable in four steps.
Copy template
One-click import of form, scoring and report settings — free.
Add competitor set
Populate the aided prompt with 3–5 brands to be measured against.
Send to target segment
Reach outside your customer list — awareness is a market measure.
Read the AI report
Open the personalized PDF, review share-of-voice, set next-quarter budget.
Who Is This For
Pick your role — see how it fits your workflow.
Brand managers
Quarterly tracking without an agency retainer.
CMOs pre-budget
Bring share-of-voice evidence into the reach-vs-frequency debate.
Agencies pitching rebrand
Baseline current awareness so the lift is provable.
Key Features
What makes this template work as a professional deliverable.
- Unaided top-of-mind recall
- Aided recognition with competitor prompt list
- First-touch channel attribution
- Attribute association heatmap
- Personalized AI PDF report, printable for board decks
- QR to AI consultant trained on brand-tracking methodology
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions.
- Name the first 3 brands that come to mind in [category]. (unaided, open)
- Which of these brands have you heard of before? (aided, multi with competitor set)
- Where did you first hear about [your brand]? (single)
- Rate how strongly each word describes [your brand]: reliable / innovative / premium / friendly (grid)
- Which brand would you name first if a friend asked for a recommendation? (single)