Free Marketing Maturity Quiz
Rate your team across channels, content, data and conversion — an AI report pinpoints where marketing investment moves the needle next.
Quick answer
Score your team across channels, content, data and conversion, and the AI report pinpoints where the next marketing investment will move the needle. It is a self-assessment, so the group being rated can understate its own gaps.
About this template
Budget disagreements are easier when everyone can see the same maturity map. This quiz scores six marketing capability dimensions on an anchored 1-to-5 scale, compares stakeholder perceptions side by side and produces an AI gap report that sequences the next investment priorities by expected ROI — no consultant retainer required.
Live Preview
Sample form and AI report preview (fillable once the app is published).
What's Included
Everything you need to run this audit.
Six anchored dimensions
Channels, content, data, conversion, brand and process — rated 1–5.
Multi-rater comparison
CMO vs. agency scores side by side; gaps flagged automatically.
AI gap report
Priority-sequenced moves with ROI projection per dimension.
QR to AI consultant
Chat trained on marketing maturity frameworks for follow-up questions.
How It Works
From copy to deliverable in four steps.
Copy the template
Import form, scoring and report settings into your workspace — free.
Adjust dimensions
Weight the six axes to match your business model.
Collect ratings
Send to CMO and agency leads independently.
Review gap report
Open the AI report, compare scores and sequence next-quarter priorities.
Who Is This For
Pick your role — see how it fits your workflow.
CMOs & marketing directors
Justify budget allocation with a data-backed maturity baseline.
Agency account leads
Identify where your service model is over- or under-indexed per client.
Founders in scaling mode
Know which capability to hire next rather than spreading thin.
Key Features
What makes this template work as a professional deliverable.
- Six-dimension anchored maturity scale
- Multi-rater view exposes perception gaps
- AI sequences low-scoring dimensions by projected ROI
- Printable PDF for board decks and QBRs
- Quarterly re-run tracks progress over time
- QR to AI consultant for methodology deep-dives
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions — the full version adds scoring and a personalized report per respondent.
- Channel execution: How systematically are paid and organic channels planned, tested and iterated? (1–5)
- Content engine: Is there a documented editorial process with performance feedback loops? (1–5)
- Data & analytics: Can you attribute revenue to campaign level with confidence? (1–5)
- Conversion optimization: Do you run structured A/B tests with statistical rigor? (1–5)
- Brand consistency: Is messaging aligned across all customer touchpoints? (1–5)
- Team process: Are roles, handoffs and cadences documented or tribal knowledge? (1–5)
- Which dimension has the biggest gap vs. your current strategy? (open)