Free Brand NPS Survey
Score promoters, passives and detractors on a 0–10 brand recommend scale — one question plus a 'why' verbatim that turns a number into a plan.
Quick answer
Send this single-question survey to score respondents as promoters, passives or detractors on a 0-10 recommend scale, then read the paired 'why' verbatim to turn the net figure into concrete actions. Small respondent counts swing the percentage far more than large samples do.
About this template
A number without reasons is decoration. This NPS template pairs the classic 0–10 recommend question with the follow-up verbatim, auto-tiers respondents into promoters, passives and detractors, and exports segment-level reasons — so marketing gets both the score and the story behind it.
Live Preview
Sample form preview (fillable once the app is published).
What's Included
Everything you need to run NPS.
0–10 recommend scale
Standard NPS question.
Auto-tiering
Promoters (9–10), Passives (7–8), Detractors (0–6).
Verbatim follow-up
'Main reason for your score?' as open text.
Exportable split
Per-segment reasons for messaging and fixes.
How It Works
From copy to deliverable in four steps.
Copy template
One-click import into your FormLM workspace — free.
Add optional follow-ups
Layer in product or service questions if useful.
Send to customers
Post-purchase, in-app, or on a quarterly pulse.
Read the split
Export promoter / detractor verbatims to guide messaging and fixes.
Who Is This For
Pick your role — see how it fits your workflow.
Brand managers
Track loyalty by campaign, geography and segment.
Growth marketers
Turn promoters into referral and testimonial campaigns.
Founders
Read detractor verbatims as your next-quarter product roadmap.
Key Features
What makes this template work as a professional deliverable.
- Standard 0–10 recommend question
- Automatic promoter / passive / detractor tiering
- Verbatim reason follow-up
- Optional custom segment questions
- Exportable per-tier reasons
- Customizable to any brand
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions.
- How likely are you to recommend [Brand] to a friend or colleague? (0–10)
- What's the main reason for your score? (open)
- Which best describes how long you've been a customer? (dropdown)
- Which competitor did you also consider? (optional open)