Free Market Needs Survey
Collect pains, wants and current workarounds from your target market before you write copy — positioning grounded in what buyers actually say.
Quick answer
Run this before writing copy to collect pains, wants and current workarounds straight from your target market, so positioning ends up in buyers' own words. Responses signal demand, which still needs validating against willingness to pay.
About this template
Positioning written without buyer verbatim sounds like every competitor. This survey reaches people whose problem isn't solved yet — the ones quietly using spreadsheets — and captures pain, desired outcome, current workaround and willingness to pay. The output feeds homepage copy, ad angles and product briefs.
Live Preview
Sample form preview (fillable once the app is published).
What's Included
Everything you need to run this survey.
Pain + desired outcome fields
What's broken and what 'solved' looks like.
Workaround capture
What they use today — spreadsheet, competitor, nothing.
Willingness to pay
Range question without anchoring on your price.
Verbatim export
Quotes ready for homepage copy and briefs.
How It Works
From copy to deliverable in four steps.
Copy template
One-click import into your FormLM workspace — free.
Frame the pain categories
List the areas your product plays in.
Distribute to segment
Send to a slice of your target market, not just existing customers.
Mine the verbatims
Lift the top-pain quotes into your homepage copy and briefs.
Who Is This For
Pick your role — see how it fits your workflow.
Founders pre-launch
Confirm the pain is real before writing code.
Positioning strategists
Replace 'we help X do Y' with actual buyer language.
Content marketers
Get 20 article angles from 20 survey verbatims.
Key Features
What makes this template work as a professional deliverable.
- Pain and desired-outcome paired questions
- Current workaround capture
- Willingness-to-pay range without anchoring
- Open verbatims ready for copy
- Priority ranking across pains
- Exportable verbatim bank
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions.
- What's the biggest challenge you face when [activity]?
- What have you tried so far? (open)
- What would 'solved' look like for you? (open)
- Rank these pains by how much they cost you per month
- What would you pay to fix the top pain? (range)