Free Client Feedback Form
A two-minute debrief on one finished engagement — satisfaction, likelihood to recommend, what worked, what to fix and whether they would come back — sent while the project is still fresh enough to produce usable answers.
Quick answer
Six questions, two minutes, sent within a week of delivery: overall satisfaction (1–5), likelihood to recommend (0–10) with a mandatory "why", what worked, what should change, whether they would repurchase, and an optional permission checkbox for testimonial use. It grades one engagement rather than the whole relationship — which is why clients finish it, and why the answers contain enough detail to act on.
About this template
Long satisfaction surveys fail because clients read them as homework and answer them as diplomacy. This debrief stays short on purpose and anchors every question to a specific finished piece of work: name the project in the intro, ask about the outcome rather than "the service", and force a reason behind the recommend score so a 9 cannot hide an unresolved complaint. The final two open questions are where renewal risk usually surfaces — usually about responsiveness or scope creep, almost never about the quality of the deliverable.
For the quarterly, multi-dimension relationship review — strategy, execution, reporting and communication scored separately — use the Agency Client Satisfaction Survey. Use this form the week a project ends, and route anyone who scores 9 or 10 straight into the Testimonial & Consent Form while their wording is still in front of them.
Live Preview
Sample form preview (fillable once the app is published).
What's Included
Everything you need to close out an engagement properly.
Six fixed questions
Two scores, two open fields, one repurchase intent and one permission.
Mandatory "why"
The recommend score cannot be submitted without the reason behind it.
Testimonial permission
Checkbox for name, logo and quote usage, so rights are cleared early.
Named-project intro
Context line that keeps answers about this work, not the business in general.
How It Works
Three steps, plus one habit that doubles response rates.
Copy template
One-click import into your FormLM workspace — free.
Name the engagement
Add the project and deliverable in the intro so answers stay specific.
Send from the account owner
Personal delivery from the person they worked with, within a week.
Close the loop
Reply with the one change their feedback caused — that earns the next reply.
Who Is This For
Pick your role — see how it fits your workflow.
Agencies & studios
End every campaign or build with a debrief instead of an awkward renewal call.
Freelance consultants
Turn one finished project into evidence — quotes, results and a referral prompt.
Account managers
Spot dissatisfaction before it becomes a non-renewal email in ninety days.
Key Features
- Overall satisfaction rated 1–5 against the agreed brief
- 0–10 recommend score with a required explanation
- What worked / what should change, as separate open fields
- Repurchase or re-engage intent with a stated reason
- Optional testimonial, logo and name usage permission checkbox
- Referral prompt: who else should we talk to
- Mobile-first layout, no login required for the client
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real fields — six questions, about two minutes to complete.
- How satisfied were you with the outcome of this project? (1–5)
- How likely are you to recommend us to a colleague? (0–10)
- What specifically made that score? (open, required)
- What worked well that we should keep doing? (open)
- What would you change if we ran it again? (open)
- Value for money, and would you re-engage? (choice + open)
- May we quote you, use your name and logo? (checkbox)
- Who else should we be talking to? (open, optional)