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📣 Marketing & Lead Gen

Free Prospect Qualification Score

Score prospects on intent, budget authority and timeline — the AI report sorts leads into hot, warm and nurture tiers automatically.

4 criteria
~10 min
AI PDF Report
AI Consultant
Live Preview

Quick answer

Score each prospect on intent, budget authority and timeline so the AI report sorts your pipeline into hot, warm and nurture tiers automatically. The tiering reflects the answers given today, so re-run it as deals progress rather than scoring once and forgetting.

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About this template

When inbound volume exceeds what sales can follow up on within 24 hours, leads rot. This qualification form captures four criteria per prospect — intent signal, budget authority, decision timeline and ICP fit — then the AI report auto-tiers into hot, warm and nurture with recommended next actions and top objections per lead. No manual scoring, no spreadsheet sorting.

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Live Preview

Sample form and AI report preview (fillable once the app is published).

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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Scan the QR on the report to start an AI consultant chat.
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What's Included

Everything you need to qualify leads at scale.

1

Four-criteria scoring

Intent, budget, timeline and fit rated 1–5 per lead.

2

Auto-tier AI report

Hot, warm and nurture tiers with next actions per lead.

3

Objection prep

AI surfaces the top blocker per hot lead before the call.

4

QR to AI consultant

Chat trained on sales qualification frameworks.

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How It Works

From copy to deliverable in four steps.

1

Copy template

Import form and scoring into your workspace — free.

2

Set criteria

Weight intent, budget, timeline and fit per your sales model.

3

Route to prospects

Embed on your site or send after first contact.

4

Review tier report

Open AI report; hot leads to sales, warm to nurture — with context.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Marketing ops & demand-gen

Eliminate lead-rot; ensure sales gets context with every handoff.

2

Sales development reps

Walk into each call pre-scored with objection intelligence.

3

Agency performance leads

Report qualified-pipeline value to clients, not just raw lead counts.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version adds scoring and a personalized report per respondent.

  1. Intent: How specific is the prospect's ask — browsing, comparing or ready to buy? (1–5)
  2. Budget authority: Does the respondent control or influence the spending decision? (1–5)
  3. Timeline: When do they need a solution live — now, 30 days, 90 days or unspecified? (1–5)
  4. Strategic fit: Do their industry, size and use case match your ideal customer profile? (1–5)
  5. What triggered them to look for a solution now? (open)
  6. Who else is involved in the decision besides the respondent? (open)
  7. What would make them walk away from your competitors instead? (open)
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Frequently Asked Questions

When does a marketing team need a lead qualification score?
When inbound volume exceeds what sales can follow up on in 24 hours. The score auto-routes: hot leads go straight to sales, warm get nurture sequences, cold enter long-term drip.
How does this differ from a buyer persona quiz?
A persona quiz defines ideal segments BEFORE traffic arrives. This qualification score evaluates individual inbound prospects — operational, per-response, real-time.
What scoring dimensions does it use?
Intent signals, budget authority, decision timeline and strategic fit — each rated 1–5.
Is it free?
Yes. One click imports form, scoring and AI report template into your FormLM workspace — customize weights and share.
Can it integrate with my CRM workflow?
Yes. The form captures data via FormLM's API; export or webhook to HubSpot, Salesforce or any tool that accepts JSON.
Does the AI report tell sales what to do?
It sorts leads into tiers with recommended actions plus the top objection to handle per hot lead.

Qualify at scale, hand off with context

Score, tier, get actions — free.