Free Landing Page Conversion Audit
Grade message match, above-the-fold clarity, offer strength, proof, form friction and speed — the AI report ranks fixes by expected conversion lift instead of whoever has the strongest opinion in the room.
Quick answer
Six factors decide a landing page: message match with the ad or link, above-the-fold clarity, offer desirability, proof and credibility, form friction and speed/technical quality — each rated 1–5 against the live page, mobile included. Because the audit records the traffic source and offer type first, benchmarks are contextual: a demo-request page fed by cold social traffic is scored differently from a low-friction download fed by branded search. The AI report then ranks fixes by predicted lift and names the one test worth running this sprint.
About this template
Landing page reviews default to taste: colours, button copy, whether the video should be above the fold. This audit imposes an order of consequence. Message match is scored first because a mismatched promise cannot be rescued by design; friction and proof come next; speed is treated as an enabler rather than a cure. Conversion and lead quality are rated separately, so a decision to shorten a form is made knowingly — you are usually trading volume against the sales capacity you actually have.
Use it before a redesign spends money on the wrong problem, weekly on paid campaigns where a page quietly decays, and at agency pitch when a client says "traffic is fine, the page is the issue". If the leak is not on one page but between stages, start with the Conversion Funnel Diagnostic to locate the stage; if the page is right and the audience is wrong, check the Channel-Fit Quiz.
Live Preview
Sample form and AI report preview (fillable once the app is published).
What's Included
Everything you need to audit one page properly.
Six weighted factors
Message match, fold clarity, offer, proof, form friction and speed.
Traffic context fields
Source, intent level and offer type set the benchmark before scoring.
Split conversion / quality view
See whether you are buying volume at the cost of sales-usable leads.
One-test roadmap
The report names the highest-lift change and how to read it out.
How It Works
From copy to a prioritized test in four steps.
Copy the template
Import the form, six factors and scoring into your workspace — free.
State the traffic source
Paid search, social, email or organic changes what a passing score means.
Score with the page open
Answer against the live URL, on mobile as well as desktop.
Test the top fix only
Run one change against the predicted lift, then re-audit once it reads out.
Who Is This For
Pick your role — see how it fits your workflow.
Paid-media managers
Explain a poor campaign to the client as a page problem with evidence, not vibes.
CRO & growth specialists
Standardize the audit you run before scoping a testing programme.
Founders & marketers
Know which single change to make before commissioning a full redesign.
Key Features
What makes this template work as a professional deliverable.
- Six conversion factors with anchored 1–5 definitions
- Traffic-source and offer-type context that changes the benchmark
- Above-the-fold test: promise, proof and action visible without scrolling
- Form-friction count: fields, required personal data and drop-off risk
- Proof inventory — logos, numbers, named cases, guarantees, reviews
- Speed and mobile-quality questions as an enabler, not the headline
- Printable audit PDF for client reviews and redesign briefs
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions — the full version adds scoring and a personalized report per respondent.
- Traffic: what sends most visitors here, and how warm are they? (choice + 1–5)
- Message match: does the headline repeat the exact promise of the ad or link? (1–5)
- Above the fold: can a first-time visitor say what is offered and what to do next without scrolling? (1–5)
- Offer: is the exchange worth the data you ask for? (1–5 + open)
- Proof: which credibility elements appear before the form — and are they specific? (multi-select)
- Form friction: how many fields, and how many are genuinely needed for the first call? (number + 1–5)
- Speed & mobile: what breaks on a 4G phone, and what is the largest element above the fold? (open)
- What happens after submit — thank-you page, calendar, or nothing? (open)