Ask supporters the one 0–10 recommend question, then capture why — and route detractors, passives and promoters to different follow-ups.
Quick answer
Use it to track supporter advocacy with the standard 0–10 recommend question plus an open 'why', then work the segments: detractors routed to service recovery, passives re-engaged, promoters moved toward referral and larger giving.
A number without a reason is a dashboard ornament. This NPS survey asks the standard 0–10 recommend question, then the one that matters: why? Detractors get a service-recovery route, promoters get moved toward referral and bigger giving — the score becomes a work queue, not a screenshot.
Sample form preview — live and ready to fill in.
Everything you need to run this template.
The 0–10 and its reason arrive together, always.
Detractor, passive, promoter — each with a different next action.
Detractors consenting to follow-up create a service-recovery queue.
Quarterly comparison shows movement, not mood.
From copy to deliverable in four steps.
Copy it in and name your survey wave.
Donors, volunteers, participants — same question, separate cuts.
Cluster the open answers; the score only tells you where.
Recovery calls for detractors, referral asks for promoters.
Pick your role — see how it fits your workflow.
See loyalty move per donor class, with causes.
Understand which work earns recommendations.
Say your piece in one minute, be heard in the follow-up.
What makes this template work as a professional deliverable.
A preview of the real questions in this form — exactly what respondents see.
