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🤝 Sales Enablement

Free Client Churn Check Template

Score at-risk signals per account — engagement drop, champion gone, unresolved issues, renewal distance — and get a ranked rescue list before expiry.

Assessment
~8 min
Risk scored + AI report
Live Preview

Quick answer

An account-level risk scan that scores falling engagement, a departed champion, open issues and renewal distance, then ranks the rescue list before contracts expire.

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About this template

Churn announces itself months early — in unanswered threads, departed champions and tickets that stopped getting resolved fast. This assessment scores those signals per account: usage and engagement drift, relationship coverage, open-issue backlog, value delivered recently and distance to renewal. Weighted results plus an AI report sort your book into safe, watch and rescue lists while rescue still means something.

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Live Preview

A fillable sample form and report preview — live once the app is published.

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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What's Included

Everything you need to run this template.

1

Signal scoring

Engagement, coverage, issue debt, value and timing rated separately.

2

Rescue order

Weighted totals make the urgency ranking obvious.

3

Reason capture

The 'why they would leave' answer becomes the save plan's first line.

4

Recheck rhythm

Quarterly rescoring tracks whether saves are actually working.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the assessment and name your accounts.

2

Score every quarter

Account teams rate the five signals together.

3

Set the tiers

Compare totals across accounts: safe, watch, rescue.

4

Run the save

Rescue-list accounts get plans with dates, not worry.

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Who Is This For

Pick your role — see how it fits your workflow.

1

CS leaders

A ranked risk list beats a hunch dashboard.

2

Account managers

Spend save effort where the signals actually point.

3

Founders

Know which revenue is quietly evaporating next quarter.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the live version scores them and builds a report per respondent.

  1. Has client engagement dropped versus six months ago? (1-5)
  2. Is your day-to-day champion still in the role? (choice)
  3. How many issues are open past your service promise? (1-5)
  4. Has the client seen clear value in the last quarter? (1-5)
  5. How far out is the renewal date, and is anyone working it? (choice)
  6. What is the single most likely reason they would leave? (open)
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Frequently Asked Questions

What signals does the churn check score?
Engagement drift, champion and coverage loss, unresolved issue debt, recent value delivered and proximity of renewal — five of the most reliable early churn markers.
How is the output used?
Weighted scores make the safe, watch and rescue tiers easy to set, and each assessment generates a printable AI PDF to anchor the save plan.
Can I use the Client Churn Check for free?
Yes. Copy it into your FormLM workspace and re-run every quarter.
Can it predict churn exactly?
No score predicts; it ranks where attention is overdue — the rescue list is a work assignment, not an oracle.
What if the client answers differently?
Run the client-facing version (NPS and CSAT templates in this category) and compare — self-assessed risk against stated sentiment is where blind spots hide.

Catch churn while it is still saveable

Score the five warning signals per account — copy the churn check and rank your rescue list.