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🤝 Sales Enablement

Free Client Comms Audit Template

Audit how each account is actually communicated with — cadence, channels, responsiveness and stakeholder coverage — with a scored report of who is left out.

Assessment
~8 min
Scored + AI report
Live Preview

Quick answer

A coverage audit of how you actually reach each account — cadence, channels, responsiveness and stakeholders — scoring who is being left out of the loop.

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About this template

Accounts rarely churn over one bad meeting; they churn across a widening silence. This audit scores the real communication pattern per account — meeting cadence versus promised cadence, who replies and how fast, which channels carry which message, and which stakeholders have not heard from you in ninety days. The weighted result plus AI report turns relationship hygiene from a feeling into a fixable checklist.

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Live Preview

A fillable sample form and report preview — live once the app is published.

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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What's Included

Everything you need to run this template.

1

Cadence truth

Promised rhythm versus actual rhythm, scored honestly.

2

Coverage map

Stakeholders left untouchable for a quarter get named.

3

Channel fit

Which updates travel where — and which get ignored.

4

Report per account

A scored AI PDF that opens the QBR with facts.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the audit into your workspace.

2

Score per account

Managers complete it quarterly with the account team.

3

Find the silence

The report highlights lowest-contact stakeholders.

4

Repair deliberately

Set cadence, owner and channel per gap, then re-score next quarter.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Account and CS leaders

See relationship silence before renewal season shouts it.

2

Sales managers

Coach reps on coverage, not just activity volume.

3

Founders

Audit your own client touchpoints with a stranger's honesty.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the live version scores them and builds a report per respondent.

  1. Are you meeting as often as you promised the client? (1-5)
  2. How quickly do client messages get a real reply? (1-5)
  3. Does each stakeholder group get communication built for them? (1-5)
  4. Are important updates landing on one channel the client actually reads? (1-5)
  5. Which client stakeholders have you not touched this quarter? (open)
  6. What does the client complain about most: too much, too little, wrong channel? (choice)
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Frequently Asked Questions

What does a client communication audit measure?
The actual rhythm of account contact: cadence kept or broken, reply speed, channel fit and which stakeholders are quietly going untouched.
How are scores and the report generated in the Client Comms Audit?
Each dimension rates 1-5 with weighted totals; every audit generates a personalized, printable AI PDF of the account's communication health.
Is it free to copy and use the Client Comms Audit?
Yes. Copy it into your FormLM workspace and run it across your book each quarter.
Who is best placed to score an account?
The account team together — a manager's solo guess misses exactly the silence the audit hunts.
How often should accounts be re-audited?
Quarterly, plus immediately after any client says 'we felt out of the loop' — that sentence is a scored finding, not a complaint.

Audit the silence in your accounts

Score cadence, coverage and response — copy the comms audit and fix gaps before renewals find them.