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🤝 Sales Enablement

Free Sales Coaching Log Template

A structured record for every rep one-on-one: wins, gaps, commitments and follow-ups — so coaching compounds across quarters instead of evaporating by Friday.

Form
~5 min after 1:1
Per rep
Live Preview

Quick answer

A running record of each rep one-on-one — wins, gaps, commitments and follow-ups — so coaching compounds across quarters instead of evaporating week to week.

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About this template

The best coaching conversations die in the manager's head by the next morning. This log gives every one-on-one a written spine: what the rep did well, the one gap chosen to work, the commitments each side made with dates, and the carry-over items from last week. Across a quarter the logs become the rep's development history — evidence for reviews, fair grounds for promotion cases, and the end of coaching amnesia.

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Live Preview

A fillable sample form preview — live once the app is published.

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Fill it in to see how responses flow.
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What's Included

Everything you need to run this template.

1

Spine for the 1:1

Structure without turning a conversation into a questionnaire.

2

Commitments both ways

Manager promises sit next to rep promises, dated.

3

Carry-over memory

Last week's open items arrive at this week's meeting.

4

Development archive

A quarter of logs is the review evidence, pre-written.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy one log per rep you manage.

2

Fill after, not during

Five minutes once the conversation ends.

3

Open next with this

Last session's commitments frame this week's check.

4

Harvest at review

The log series becomes the development record.

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Who Is This For

Pick your role — see how it fits your workflow.

1

First-time managers

Coach well without inventing the process.

2

Sales directors

Standardize what a 1:1 contains across teams.

3

Reps

See your own progress in your manager's own notes.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of the fields inside — everything stays editable once you copy the template.

  1. Date and participants
  2. What went well since we last met? (open)
  3. The one gap worked today (choice or open)
  4. Commitments from the rep — with by-when
  5. Commitments from the manager — with by-when
  6. Items carried over from last session
  7. Confidence and energy check (1-5)
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Frequently Asked Questions

What should a sales coaching log capture?
Wins, the single chosen gap, dated commitments from both sides, carried-over items and a quick confidence check — everything except transcription of the talk itself.
Is this a performance record?
It is a coaching record; useful evidence at reviews, but formal performance management belongs in your HR process.
Can I run the Sales Coaching Log without paying anything?
Yes. Copy it into your FormLM workspace and clone per rep, per period.
How long should a 1:1 log take?
Five minutes after a thirty-minute conversation; if it takes longer, the meeting drifted into reporting.
Should the rep see the log?
Always — coaching notes kept from the coachee quietly become a dossier.

Make coaching compound

One page per 1:1, commitments dated both ways — copy the log and end coaching amnesia.