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🤝 Sales Enablement

Free Renewal Interest Form Template

Ask expiring clients before the renewal window: renewing, resizing or adding modules — turning quiet renewal seasons into a mapped expansion pipeline.

Form
~2 min
Pre-renewal
Live Preview

Quick answer

A pre-renewal pulse sent before the window closes that reads renew, resize or add-on intent, converting a quiet renewal season into a mapped expansion pipeline.

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About this template

Renewal season should be a harvest, not a scramble. Months before contracts expire, this form asks each client the three questions that matter: are you renewing, is the current size right, and what would you add if you could. Answers route straight into the renewal or expansion queue while there is still time to shape the package — and silence itself becomes an early warning worth acting on.

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Live Preview

A fillable sample form preview — live once the app is published.

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Fill it in to see how responses flow.
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What's Included

Everything you need to run this template.

1

Intent before expiry

Renewal posture known while packages are still editable.

2

Expansion map

Which accounts want which add-ons, listed before the call.

3

Resize radar

Downgrade appetite surfaces early enough to save the relationship.

4

Silence as signal

Non-responders become your first outreach list.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy it and list your modules and plan sizes.

2

Send 90 days out

Every expiring account gets the same ask.

3

Route the answers

Renew, expand and rescue lists build themselves.

4

Renew on record

Walk into calls knowing posture, appetite and timing.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Account managers

Replace renewal-week surprises with a quarter of lead time.

2

CS leaders

See expansion demand by module across the whole book.

3

Lifecycle marketers

Trigger re-engagement for accounts that never answer.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of the fields inside — everything stays editable once you copy the template.

  1. Company and account manager
  2. Renewal intent: renew as-is / resize down / explore additions
  3. Current plan and which parts earn their keep
  4. Add-ons or modules you are curious about (multi-choice)
  5. Is your current size still right? (too small / right / too big)
  6. Renewal date context or questions (open)
  7. Best time for the renewal conversation
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Frequently Asked Questions

What is a renewal interest form?
A short pre-renewal questionnaire capturing whether a client will renew, resize or add — and what specifically tempts them.
When should it be sent?
Roughly 90 days before expiry: enough runway to shape packages, close enough for intent to be real.
Is it free to copy and use the Renewal Interest Form?
Yes. Copy it into your FormLM workspace and adapt the module list to your catalog.
Does it commit the client?
No — it gathers appetite; actual renewals still run through your normal order process.
What do we do with non-responders?
Treat them as at-risk: personal outreach first, since silence at renewal time is rarely neutral.

Know the renewal before it lands

Send the interest form a quarter early and work the answers — copy it free.