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🤝 Sales Enablement

Free Sales Call Scorecard Template

Score recorded or observed sales calls on discovery depth, handling and next steps — a weighted result and AI report that turns calls into coaching film.

Assessment
~7 min per call
Scored + AI report
Live Preview

Quick answer

A weighted score of recorded or observed sales calls on discovery depth, handling and next steps, turning call recordings into structured coaching film.

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About this template

A recorded call is the richest coaching material a team owns and the least reviewed. This scorecard turns each call into film: was the meeting goal set early, did discovery reach real pain, were objections handled with the taught response, did a mutual next step get locked? Scored 1-5 per dimension into a weighted result with an AI report, calls become comparable — and the gap between trained behavior and dial-tone behavior finally has a number on it.

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Live Preview

A fillable sample form and report preview — live once the app is published.

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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What's Included

Everything you need to run this template.

1

Film-grade structure

Five dimensions that separate a good call from a lucky one.

2

Next-step verification

Calls without dated mutual actions get named, every time.

3

Comparable across reps

The same rubric for everyone ends grade inflation.

4

Replay prompts

The 'which moment' answer picks the coaching clip.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the scorecard per reviewed call.

2

Listen, then score

Reviewer rates five dimensions with timestamps noted.

3

Read the report

The AI PDF names the call's weakest dimension.

4

Coach the clip

Replay the flagged moment with the rep.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Sales managers

Coach from scored calls instead of call anecdotes.

2

Reps

See your own pattern across twenty scorecards.

3

Call recording admins

Make the recording budget finally pay.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the live version scores them and builds a report per respondent.

  1. Was the meeting goal and agenda set in the first two minutes? (1-5)
  2. Did discovery surface the prospect's actual pain, with words? (1-5)
  3. Were objections handled using the taught responses? (1-5)
  4. Did the conversation produce value for the prospect? (1-5)
  5. Is there a mutual, dated next step at the end? (1-5)
  6. Which moment would you replay in coaching? (open)
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Frequently Asked Questions

What does a call scorecard measure?
Structural quality of one sales conversation: goal-setting, discovery depth, objection handling, value delivered and a mutual next step.
Is scoring and reporting automatic?
Each review produces a weighted result plus a personalized AI PDF naming the weak dimension and the moment worth replaying.
Should reps self-score their calls?
Yes — self-score first, manager second; the disagreement between the two is the coaching conversation.
Is the Sales Call Scorecard completely free?
Yes. Copy it into your FormLM workspace and use one scorecard per call reviewed.
How many calls should be scored weekly?
Two or three per rep, rotated — enough for a pattern, little enough that managers keep doing it.

Turn calls into coaching film

Score five dimensions per call and coach the clip — copy the scorecard free.