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🤝 Sales Enablement

Free Sales Process Audit Template

Audit your end-to-end sales process — stages, cadence, tooling, handoffs and enablement — scored 1-5 with an AI report naming the weakest stage.

Assessment
~15 min
Process scored + AI report
Live Preview

Quick answer

An end-to-end audit of your sales stages, cadence, tooling, handoffs and enablement, scored 1-5 with an AI report that names the weakest stage.

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About this template

When results stall, the problem is rarely the reps — it is the machine they work inside. This audit scores the process itself: stage definitions, follow-up cadence, tooling coverage, marketing-to-sales handoff, enablement freshness and management rhythm. Weighted results plus an AI report identify the weakest stage, so improvement starts where the pipeline actually leaks instead of where it hurts most emotionally.

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Live Preview

A fillable sample form and report preview — live once the app is published.

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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What's Included

Everything you need to run this template.

1

Six machine dimensions

Structure, cadence, tools, handoff, content and management scored apart.

2

Leak localization

The report names the stage losing most, by evidence in the answers.

3

Comparable across teams

Run per region and compare the profiles.

4

Re-baseline rhythm

Quarterly rescoring shows whether fixes moved the machine.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the audit into your workspace.

2

Score honestly

Managers and reps score separately, then compare blind spots.

3

Read the report

The AI PDF names the weakest dimension and stage.

4

One fix per quarter

Change the named stage; re-score next cycle.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Sales leaders

Find the machine problem behind a results problem.

2

Founders

Audit your startup's process before hiring more of it.

3

RevOps and consultants

Baseline a client's process on day one, in fifteen minutes.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the live version scores them and builds a report per respondent.

  1. Are pipeline stages defined with clear entry and exit criteria? (1-5)
  2. Is there a standard follow-up cadence reps actually follow? (1-5)
  3. Do tools cover the process or work around it? (1-5)
  4. How clean is the marketing-to-sales handoff? (1-5)
  5. Is enablement material current with what buyers ask? (1-5)
  6. Which process stage visibly leaks the most deals? (open)
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Frequently Asked Questions

What does a sales process audit score?
Six dimensions of the machine: stage definitions, follow-up cadence, tooling, handoffs, enablement currency and management rhythm.
How does the Sales Process Audit calculate scores and build the report?
Each dimension rates 1-5, weighted into a process profile, with a printable AI PDF naming the stage that leaks most.
Is the Sales Process Audit free to use?
Yes. Copy it into your FormLM workspace and run per team or region.
Who should complete it?
Both the managers who designed the process and the reps who live in it — the gap between their scores is usually the finding.
How often should we re-audit?
Quarterly; process fixes move slowly, and re-scoring proves whether they moved at all.

Audit the machine, not the month

Score the process that shapes every result — copy the audit and find your leaking stage.