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🤝 Sales Enablement

Free Upsell Readiness Scan Template

Score existing clients for expansion — usage headroom, new stakeholders, budget cycles and achieved wins — producing a ranked upsell list before renewal.

Assessment
~6 min per account
Scored + AI report
Live Preview

Quick answer

A scan that scores existing clients for expansion — usage headroom, new stakeholders, budget cycles and achieved wins — producing a ranked upsell list ahead of renewal.

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About this template

Expansion revenue hides inside accounts that are already happy — but only if someone scores where. This scan evaluates each existing client on upsell mechanics: saturation of current seats or scope, new departments or stakeholders appearing, the client's own budget cycle, recent achieved wins and relationship strength. Weighted results plus an AI report rank your book by expansion readiness, so the next quarter's growth plan starts from evidence rather than hope.

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Live Preview

A fillable sample form and report preview — live once the app is published.

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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What's Included

Everything you need to run this template.

1

Headroom scoring

Seat, scope and usage saturation rated per account.

2

Stakeholder radar

New names appearing in existing accounts get logged early.

3

Budget-cycle timing

Expansion conversations aimed at real money windows.

4

Comparable totals

Every account is scored the same way, so the growth order is quick to set.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the scan for each strategic account.

2

AM scores with evidence

Names, dates and numbers behind each dimension.

3

Rank the book

The same dimensions across accounts separate expansion-ready from already-full.

4

Time the ask

Approach top accounts inside their stated budget cycle.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Account managers

Build a named expansion list with reasons, not wishes.

2

CS leaders

Separate genuinely full accounts from neglected ones.

3

Pricing and packaging

See which add-ons real accounts rank highest.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the live version scores them and builds a report per respondent.

  1. How saturated is the current plan or scope? (1-5, 5 = room to grow)
  2. Have new teams or stakeholders appeared in the account? (choice + open)
  3. Does the client have a budget cycle we can name? (1-5)
  4. Recent wins the client would happily pay to extend? (open)
  5. Relationship strength with the economic buyer (1-5)
  6. What would a sensible next-size package be? (open)
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Frequently Asked Questions

What does an upsell readiness scan measure?
Five mechanics of expansion: current-plan saturation, new stakeholders, named budget cycles, extendable recent wins and economic-buyer relationship.
How are Upsell Readiness Scan results scored and reported?
Dimensions weight into a readiness result per account, and each scan generates a printable AI PDF to anchor the growth plan.
Does it find upsells automatically?
No — it structures the account team's knowledge; the ranking is only as honest as the evidence attached.
Is the Upsell Readiness Scan completely free?
Yes. Copy it into your FormLM workspace and run it across the book each quarter.
How does it differ from the churn check?
The churn check looks for risk in quiet accounts; this looks for capacity in healthy ones — run both, because accounts in between tell you least.

Grow the accounts that already trust you

Score expansion capacity across your book — copy the upsell scan and rank the next quarter.