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🍽️ Hospitality & Retail

Free Campaign Request Form Template

An internal marketing request form for hospitality teams — campaign goal, dates, budget, assets and approvals collected in one ticket.

Request form
~4 min
Marketing ops
Live Preview

Quick answer

An internal marketing request form for hospitality teams — campaign goal, dates, budget, assets and approvals collected in one ticket.

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About this template

Restaurant and hotel marketing teams get bombarded with one-line requests: 'can we do a promo?' This intake turns every request into a structured ticket — campaign goal, dates, budget, target segment, assets needed and approval route — so the marketing lead prioritizes real briefs, and requests stop dying in DMs.

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Live Preview

Sample form preview (fillable once the app is published).

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Fill it in to see how responses flow.
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What's Included

Everything you need to run this template.

1

Structured briefs

Every request arrives with goal, budget and audience already filled.

2

Prioritization

Marketing works the queue by impact and due date, not whoever pinged first.

3

Approval clarity

Owner and route are recorded, so a signed-off campaign is not relitigated.

4

History retained

Post-launch, every brief stays as the reference for next season.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy and set the fields to your marketing calendar.

2

Publish to teams

Only through one form; DMs and hallway asks become tickets.

3

Queue by impact

Sort by deadline and priority; briefs start already filled in.

4

Review the archive

Every campaign has its brief stored for the next planning round.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Marketing leads

Stop rewriting one-liners into briefs yourself.

2

F&B directors

Request promotions the way the marketing team needs to receive them.

3

Multi-property groups

Run one intake across every property's campaigns.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — responses land as structured records once the form is live.

  1. Requester and department
  2. Campaign name and goal
  3. Target audience or segment
  4. Run dates and duration
  5. Budget range or PO code
  6. Assets needed (design, photo, video, copy)
  7. Approval route and owner
  8. Priority and hard deadline
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Frequently Asked Questions

Is this only for hospitality?
It is tuned for hotels and restaurants — campaign categories include covers, room nights and events — but any team can adapt the fields.
Can we route approvals?
Add an approval-owner field; the queue filters by who still owes a sign-off.
Is it free?
Yes. Copy it into your FormLM workspace and reuse for every quarter.
What if a campaign launches without a brief?
Publish the link as the only intake channel; if the brief is not in the queue, the campaign does not schedule.
Can we archive old campaigns?
Yes — responses stay in the workspace; export per season or per brand.

Turn requests into real briefs

Goal, budget, dates and approvals captured in one ticket — copy the campaign request form free.