Free NPS Hotel Survey Template
Net Promoter Score survey for hotels and hospitality brands — the recommend question, a follow-up verbatim and a segment you can act on.
Quick answer
Net Promoter Score survey for hotels and hospitality brands — the recommend question, a follow-up verbatim and a segment you can act on.
About this template
NPS is only useful when the follow-up question is asked properly and every detractor gets closed. This survey runs the classic 0–10 recommend question, then asks why in the guest's own words, and routes detractors and passives for a follow-up call — so NPS becomes a coaching signal, not just a number on a dashboard.
Live Preview
Sample form preview (fillable once the app is published).
What's Included
Everything you need to run this template.
Standard NPS question
The 0–10 recommend scale, unchanged, so results compare.
Verbatim per score
Every rating comes with the guest's own reasoning.
Segment tagging
Promoters, passives and detractors auto-classify.
Detractor follow-up
Detractor rows export for the GM's same-week call.
How It Works
From copy to deliverable in four steps.
Use this template
Copy and add your stay reference field.
Send after checkout
A quick ask in a fresh memory earns the reply.
Score and verbatim arrive
NPS number plus the reason in the guest's words.
Close the loop
Call detractors this week; brief the team on the pattern.
Who Is This For
Pick your role — see how it fits your workflow.
Boutique hotels
Turn NPS from a monthly number into a weekly coaching tool.
Resort groups
Compare loyalty across properties on the same scale.
Independent operators
Understand what actually drives recommendation.
Key Features
What makes this template work as a professional deliverable.
- Classic 0–10 recommend question
- Follow-up verbatim per score
- Segment auto-tagging
- Detractor follow-up route
- Trend over stays
- Customizable questions
Sample Questions Inside
A preview of real questions — responses land as structured records once the form is live.
- Stay or reservation reference
- How likely are you to recommend us to a colleague or friend? (0–10)
- What is the primary reason for that score? (open)
- Anything we should fix before your next stay?
- Preferred follow-up? (email, phone, none)
- Return intent (yes / maybe / no)