Free Guest Persona Quiz Template
A guest persona quiz that segments your visitors by trip purpose, spending style and service appetite into a real marketing brief.
Quick answer
A guest persona quiz that segments your visitors by trip purpose, spending style and service appetite into a real marketing brief.
About this template
'Everyone' is not a customer segment. This quiz scores guests across trip purpose, spending style, service appetite, channel and loyalty signals, then produces a per-respondent persona — the family weekend, the solo business, the celebration couple — so marketing writes one message to one person, not a compromise for everyone.
Live Preview
Sample form and AI report preview (fillable once the app is published).
What's Included
Everything you need to run this template.
Six-signal scoring
Trip purpose, party, spending, channel, service and loyalty combined.
Named personas
Each guest lands in a segment you can talk to.
AI report per respondent
A printable PDF captures the profile for marketing.
Comparable across visits
Trends show which persona is growing.
How It Works
From copy to deliverable in four steps.
Use this template
Copy and set the six signals to your operation.
Ask post-stay
A short quiz after checkout earns a response.
Personas emerge
Every guest scores into a segment, not a mean.
Market to each
Write one campaign per growing persona.
Who Is This For
Pick your role — see how it fits your workflow.
Independent operators
Understand which guests you actually serve.
Marketing leads
Segment your email lists by real behavior.
Property groups
Compare persona mix across sites and seasons.
Key Features
What makes this template work as a professional deliverable.
- Trip purpose scored
- Spending style rated
- Service appetite measured
- Channel and booking route
- Loyalty and revisit signals
- Customizable dimensions
Sample Questions Inside
A preview of real questions — the full version adds scoring and a personalized report per respondent.
- Why did you visit? (business, leisure, family, celebration, other)
- Who did you visit with? (solo, partner, kids, group)
- Spending style (value, comfortable, treat myself)
- Preferred booking channel (direct, OTA, phone, walk-in)
- Service appetite (quick, standard, attentive, hands-off)
- Would you return? (yes / maybe / no)