Free Marketing Skills Self Assessment
Rate yourself across eight marketing competencies, each with an evidence question — the AI report separates real gaps from imposter syndrome and returns a 90-day development plan tied to your role and seniority.
Quick answer
Eight competencies — strategy and positioning, channel execution, content, paid media, SEO and organic, analytics, martech and AI-assisted workflow — each rated 1–5 and backed by one question about what you personally shipped in the last two quarters. The AI report weights gaps by role and seniority, flags inflated self-ratings where the evidence only describes tool use, and returns two priority skills with a 90-day practice plan.
About this template
Unanchored self assessments are useless in both directions: confident generalists score 4 on everything and thorough specialists score 2 on skills they actually hold. This version fights that with evidence — every rating must name an artifact ("the attribution model I built in Q2", "the pay-per-call test I ran for six weeks"). The report then reads the shape rather than the average, tells you which missing skill is most expensive for your role, and translates it into practice on live work instead of a course library.
Freelancers use it to price and position services they can genuinely defend; marketing managers use it as the pre-read for an appraisal conversation, comparing the marketer's answers against their own. For capability at team level, run the Marketing Maturity Quiz — it grades processes a team can repeat, not individuals.
Live Preview
Sample form and AI report preview (fillable once the app is published).
What's Included
Everything you need to map an individual's skills.
Eight competency scales
Anchored 1–5 definitions from "assisted" to "owned outcomes end to end".
Evidence prompts
One artifact question per rating, so scores are defensible.
Role weighting
The same gap costs a founder differently from a channel specialist.
90-day practice plan
Two priority skills, each with live-work exercises and a review date.
How It Works
From copy to development plan in four steps.
Copy the template
Import the form, competencies and scoring into your workspace — free.
Answer with evidence
Name what you shipped for each rating; skip the theory answers.
Add role and seniority
Two fields that change which gaps the report treats as expensive.
Work the plan
Take the two priority skills and assign one live project to each.
Who Is This For
Pick your role — see how it fits your workflow.
Individual marketers
Know which skill actually unlocks the next salary band before you apply.
Freelancers & consultants
Price services around demonstrated depth and say no to what you cannot deliver.
Marketing managers
Run it as the appraisal pre-read; the delta between two ratings is the agenda.
Key Features
What makes this template work as a professional deliverable.
- Competency set covering modern channels plus measurement and AI workflow
- Evidence question behind every rating to fight inflated self-scores
- Inflation flag where evidence shows tool use, not ownership
- Role and seniority weighting so gaps are ranked by cost, not size
- Radar chart of the skill shape in the printable PDF
- Ninety-day plan built from two focus areas, not eight
- Re-run every six months to compare shapes over time
- Free to copy, customize and rebrand
Sample Questions Inside
A preview of real questions — the full version adds scoring and a personalized report per respondent.
- Strategy & positioning: can you write a positioning statement a sales team actually uses? (1–5 + evidence)
- Channel execution: which channel have you owned from plan to P&L? (1–5 + open)
- Content: name a piece you briefed that outperformed, and why it worked. (open)
- Paid media: describe your last budget reallocation decision and the data behind it. (1–5 + open)
- SEO & organic: how do you decide what not to rank for? (1–5 + open)
- Analytics: have you built a reporting model others rely on? (1–5 + evidence)
- Martech: which tools have you implemented, and what broke? (open)
- AI workflow: what does a task you used to do manually look like now? (1–5 + open)
- Which skill, if fixed in 90 days, would change your results most? (open)