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🏠 Real Estate & Property

Free Lead Qualification Assessment Template | FormLM

Enquiries self-score on urgency, authority, budget and fit; each response returns a weighted grade and an AI report explaining it.

~5 min to answer
4 grading factors
AI report included
Live Preview

Quick answer

Send it to inbound enquiries before a first call eats your day: the lead self-scores urgency, authority, budget and fit, and each response returns a weighted grade with an AI report explaining it. It is a prioritisation signal from self-reported data — confirm by conversation before you deprioritise anyone.

Disclaimer: grading reflects stated answers for follow-up prioritization only; treat every prospect with equal courtesy regardless of grade.

Structure applies the classic BANT-style qualification (budget, authority, need, timing) to property enquiries.

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About this template

Not every enquiry is a lead and not every lead is today's work. This assessment asks four blunt questions — timeline, decision authority, financial readiness and what triggered the search — weights them, and grades each response hot, warm or nurture. The AI report explains the grade in one paragraph and prescribes the next touch: call today, brief this week, or automated follow-up. Marketing money starts going to the channels that produce hot grades.

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Live Preview

Sample form and AI report preview (fillable once the app is published).

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Fill it in to see how responses flow.
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Sample AI report with scoring visuals and recommendations, printable as a PDF.
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Scan the QR on the report to start an AI consultant chat.
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What's Included

Everything you need to run this template.

1

Timeline factor

Moving now, in months, or exploring.

2

Authority factor

Deciding alone, jointly, or advising someone.

3

Readiness factor

Budget, deposit and pre-approval state.

4

Trigger factor

The event behind the enquiry.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Put it behind every enquiry ad.

2

Lead self-scores

Four quick questions.

3

Grade and route

Hot today, warm this week, nurture monthly.

4

Read the AI report

One paragraph on why.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Teams with paid ads

Close the loop on channel quality.

2

Solo agents

Spend calls where closings live.

3

Brokerage managers

Grade fairness replaces first-come fights.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version lets you customize every field.

  1. When do you need to move? (now / 1-3 months / 3-12 / exploring)
  2. Who decides on this purchase — you, jointly, or someone you advise?
  3. Finance status: pre-approved, saving, not started
  4. What triggered this search?
  5. Price band you have in mind
  6. Have you worked with an agent before?
  7. Preferred contact method and window
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Frequently Asked Questions

Will leads answer a scoring form?
Short and specific is answered. Five quick questions with obvious reasons beats a twenty-field interrogation; keep it under two minutes.
Is nurture grading polite?
It should be invisible to the lead — it changes your calendar, not their treatment. Every grade gets a courteous reply; only your sequencing differs.
How is this different from a needs registration?
Registration captures what they want; qualification captures when and whether they can act. Many teams use both, in sequence.
Can agents game the weights?
Weights are yours to tune, but the report shows grade drivers openly, so a hot lead with a thin rationale is visible in the paragraph.
Does it work for seller leads too?
Yes — swap the finance factor for listing motivation and horizon, and the same four-factor shape grades them.
What does the AI report do with a borderline score?
It names the dragging factor and suggests a qualifying question to ask on the first call — the boundary becomes a conversation starter.

Work the hot list first, every day

Four questions grade every enquiry; the AI report shows why.