Ask the 0-10 recommend question, segment promoters and detractors, and capture the reason behind each score. A free event NPS survey template.
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Ask the 0-10 recommend question, segment promoters and detractors, and capture the reason behind each score. A free event NPS survey template.
One 0-10 question plus a reason line gives a comparable loyalty measure across events and editions. Responses are grouped into promoters, passives and detractors, so the score moves with a clear diagnosis attached.
The Event NPS Survey measures whether attendees would recommend your event, which predicts return behavior better than a satisfaction rating alone. It keeps the classic 0–10 scale and the mandatory 'why' follow-up.
Because the question is invariant, you can track one event over years or compare events against each other in the same portfolio.
Seven facts about the Event NPS Survey, in the order you will need them.
| Template | Event NPS Survey |
|---|---|
| Category | Events & Weddings |
| Format | Survey for recommendation likelihood |
| Time to complete | About 2 minutes — one 0-10 score plus two short reason lines |
| What you get | One structured record per respondent — event or edition attended through anything else we should know (open) — collected in a sortable, exportable list |
| Best for | Growth and marketing teams · Event directors · Agencies |
| Cost | Free to copy, customize and reuse on FormLM |
What respondents actually fill in for recommendation likelihood. Rename the ticket-type options to your own pass names, but leave the 0-10 scale alone — that is what keeps two editions comparable.
Sample layout of the Event NPS Survey as respondents see it, on desktop and mobile.
Everything the Event NPS Survey ships with before you customize it.
Comparable across events and editions.
The 'why' line attached to every score, not a separate comment box.
Responses grouped by band automatically as you read them.
What would have raised the score — the cheapest improvement list you will get.
Four steps from a copy to a usable record of recommendation likelihood.
Copy the survey and the seven lines arrive in order, score question first.
Ask only the recommend question plus two short reasons; NPS loses its comparability when edited.
Send it after the closing session, and segment later by ticket type or client account.
Read detractor reasons first — they are the specific, actionable items in the set.
Three moments where a structured survey beats an email thread or a paper sheet for recommendation likelihood.
Edition-over-edition loyalty trend.
One comparable metric across formats.
Recommendation evidence alongside attendance.
Built for the people who carry recommendation likelihood after the form closes.
Referral potential measured, not assumed.
A single headline number with a diagnosis.
Client benchmarking against an industry-standard scale.
What makes the Event NPS Survey a working instrument rather than a blank page.
The exact wording respondents see in the Event NPS Survey, in order — starting with event or edition attended. Reword the open lines freely, as long as the 0-10 question stays ahead of them so every reason attaches to a score.
