Ask closing clients what actually mattered — communication, negotiation, availability, paperwork — with ratings plus open comments to improve against.
Quick answer
Send it right after settlement while the memory is fresh: clients rate communication, negotiation, availability and paperwork, then add free-text on what to repeat or fix. It measures perceived service quality — not a guarantee of outcomes, which still turn on market conditions and the mandate the client gave.
Disclaimer: feedback reflects individual experience; use aggregated trends for improvement, not judgments about other clients' deals.
SERVQUAL-style dimensions adapted to residential transactions, 1-5 anchors plus open comment.
Five-star words feel great and teach nothing. This survey closes the deal loop with structure: six dimensions rated 1-5 — listening, communication speed, negotiation outcome, market knowledge, paperwork and value for fee — plus the open question that surfaces the story behind the score. Agents get a monthly view of where service frays, and referral conversations gain a documented reference.
Sample form preview (fillable once the app is published).
Everything you need to run this template.
From first listening to final paperwork.
What one thing would you change?
Buy, sell or both — segment answers.
Trend, not one-off sting.
From copy to deliverable in four steps.
Send within a week of closing.
Three minutes, honest scale.
The paragraph teaches most.
One dashboard, deal-type split.
Pick your role — see how it fits your workflow.
Know the habit to break next.
Coach with data, not vibes.
Hand partners a documented record.
What makes this template work as a professional deliverable.
A preview of real questions — the full version lets you customize every field.
