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🏠 Real Estate & Property

Free Home Buyer NPS Survey Template | FormLM

The classic one-question relationship score — likelihood to recommend, 0 to 10, reason required — segmented into promoters and detractors.

~1 min to answer
0-10 + reason
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Quick answer

Send it at or just after completion to gauge the relationship rather than one transaction: clients score likelihood to recommend from 0 to 10 and must give a reason, which you segment into promoters, passives and detractors. A single NPS number is directional — always read it alongside the written reasons behind the score.

Disclaimer: NPS is a relationship indicator, not a performance contract or guarantee of future service.

Standard Net Promoter Scale: 9-10 promoters, 7-8 passives, 0-6 detractors (Reichheld format).

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About this template

Satisfaction is noisy; recommendation is decision. This NPS survey asks the one question that behaves like a business metric — 0 to 10 likelihood of recommending their agent — and forces a reason in writing. Responses auto-segment into promoters, passives and detractors per agent and per deal type, and the reason field becomes your referral script library and your fix list in the same column.

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Live Preview

Sample form preview (fillable once the app is published).

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Fill it in to see how responses flow.
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What's Included

Everything you need to run this template.

1

One headline question

0-10 recommend likelihood.

2

Forced reason

Why that number, in words.

3

Auto segmentation

Promoter, passive, detractor.

4

Agent and deal split

Per-producer monthly trend.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Send at key handover.

2

Client scores 0-10

One minute, then the why.

3

Segment automatically

Dashboard by agent.

4

Work both tails

Delight promoters, answer detractors.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Brokerage owners

One number to steer teams by.

2

Team leads

Coach the detractor tail fast.

3

Agents

Harvest verbatim referral proof.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version lets you customize every field.

  1. How likely are you to recommend your agent to a friend or colleague? (0-10)
  2. What is the primary reason for your score?
  3. Was there a moment you considered recommending someone else?
  4. What one thing should the team keep doing?
  5. What one thing should change?
  6. Would you like us to contact you when a referral comes in? (yes / no)
  7. Anything you would like your agent to read?
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Frequently Asked Questions

Is one question really enough?
For a trend metric, yes — the score segments the population; the required reason turns segments into actions. Everything else is decoration.
When do I send it?
At handover or close, not weeks after: recommendation intent peaks with relief, fades with moving chaos.
How do I use detractor responses without getting defensive?
Answer within 48 hours by phone, no scripts; a recovered detractor refers more than a comfortable promoter.
Can I show 9-10 scores publicly?
With the client's consent quote — pair the NPS record with the testimonial consent form and publish approved verbatims only.
Is this different from a satisfaction survey?
Satisfaction grades the transaction; NPS grades the relationship. Run this once per deal and satisfaction deeper, less often.
What score is good for real estate?
Service-intensive local markets routinely beat software; track your own trendline and agent spread rather than borrowed benchmarks.

Measure the relationship, not just the deal

One 0-10 question, one forced reason, one monthly trend per agent.