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📊 Survey & Market Research

Free B2B Industry Research Survey Template

Puts industry decision-makers on the same grid: sector, size, region, model and revenue context, then self-ratings on operating efficiency, digital maturity, talent retention, supply-chain resilience, ESG and innovation versus peers.

~5 min
Peer practice ratings
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Quick answer

Puts industry decision-makers on the same grid: sector, size, region, model and revenue context, then self-ratings on operating efficiency, digital maturity, talent retention, supply-chain resilience, ESG and innovation versus peers.

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About this template

B2B insight degrades when every interview drifts off-script. This survey keeps the instrument identical so responses stay comparable across peers: five context fields (industry sector, company size, geographic region, business model, annual revenue range) and eight peer-comparability ratings on operating efficiency, digital maturity, talent retention practice, supply-chain resilience, ESG adoption, innovation pipeline, customer satisfaction versus peers and one further practice area, plus an open field. Run it across the same industry and you get a benchmark read of where your peers actually stand, wave after wave.

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Live Preview

Live form preview — fill it in to see how each answer is captured and exported.

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Fill it in to see how responses flow.
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What's Included

Everything you need to run this template.

1

Peer context grid

Sector, size, region, business model, revenue band.

2

Practice ratings

Operating efficiency, digital maturity, talent retention, supply-chain resilience.

3

Forward indicators

ESG adoption, innovation pipeline, customer satisfaction versus peers.

4

Comparable waves

Fixed wording so next year answers line up with this one.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the survey into your FormLM workspace — free.

2

Lock the question set

Identical wording for comparability.

3

Recruit per role

Invite buyers at the same seniority.

4

Compare practice ratings

Read peer practice scores side by side across the sample.

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Who Is This For

Pick your role — see how it fits your workflow.

1

B2B product marketing

Refresh positioning language with buyer words.

2

Founders selling into an industry

Learn the buying committee before building.

3

Industry analysts

Run annual comparable panels.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version lets you customize every field.

  1. Industry Sector (multi-select)
  2. Company Size (choice)
  3. Geographic Region (choice)
  4. Business Model (choice)
  5. Annual Revenue Range (choice)
  6. Operating Efficiency Rating (1-5)
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Frequently Asked Questions

Who should be invited — procurement or users?
Both, tagged by the role item; the gap between decider and user ratings on the same practices is usually the finding.
How many B2B responses is enough?
Ten well-matched peers beat a hundred untargeted ones; the context fields are what make a sample comparable, not volume.
Won’t buyers refuse to share frustrations?
Ask for the category, not their contract; frustrations come freely when the question is not about spend.
Can results be used in sales conversations?
Aggregate findings, yes; individual responses stay research data — the context fields let you report by segment without naming anyone.
How to keep waves comparable?
Never edit wording mid-panel; new items join only at the next wave boundary.
Is it free per wave?
Yes — copy per industry or per annual wave.

Hear the industry in one script

Survey decision-makers with comparable answers — free.