Collects persona evidence straight from users: background bands, primary objective, discovery channel, usage frequency, attitude statements and four written accounts of the task, tools and recurring friction.
Quick answer
Collects persona evidence straight from users: background bands, primary objective, discovery channel, usage frequency, attitude statements and four written accounts of the task, tools and recurring friction.
Personas drawn from marketing assumptions miss the design mark. This form collects persona evidence directly from users in sixteen fields: background bands (age, gender identity, region, education, employment status), the primary objective when engaging with you, how they discovered you, engagement frequency and usage intensity, four attitude statements on research style, expert reliance, early tool adoption and privacy, plus written accounts of the last end-to-end task, the tools and workarounds in play, what goes wrong most often and what would make the task effortless. Cluster the responses and each persona is written from real language rather than guesswork.
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Everything you need to run this template.
Age, gender identity, region, education, employment status.
Primary objective, how they discovered you, engagement frequency.
Research style, expert reliance, early adoption, privacy stance.
Last end-to-end task, tools and workarounds, friction, what would feel effortless.
From copy to deliverable in four steps.
Copy the research form into your FormLM workspace — free.
Tailor role and context items to the domain.
One response per user keeps evidence separable.
Group responses by pattern to name real segments.
Pick your role — see how it fits your workflow.
Ship personas stakeholders cannot hand-wave away.
Reference real goals per design decision.
Ground positioning in observed behavior.
What makes this template work as a professional deliverable.
A preview of real questions — the full version lets you customize every field.
