Free survey and market research templates for research, CX and product teams — loyalty, needs discovery, questionnaires and recruiting forms you can customize.
← All templatesA 12-item transactional CSAT form: an overall satisfaction rating plus courtesy, speed, quality, ease and value-for-money, with channel, first-contact resolution and a free-text reason field.
View template →Benchmark loyalty with the standard 0–10 recommend question plus the reason behind it, and keep every response in one readable collection.
View template →Measure how much effort a service interaction took with the standard CES question, capture the friction source and prioritize the fixes that cut customer work.
View template →Runs the Sean Ellis disappointment item alongside 16 Likert statements across four fit dimensions, then returns an AI PDF report with banded scores and the segment worth doubling down on.
View template →Measures awareness and image in one form: unprompted and prompted brand recall, advertising channels seen, five attribute ratings, purchase likelihood and the main alternative respondents would switch to.
View template →Collects persona evidence straight from users: background bands, primary objective, discovery channel, usage frequency, attitude statements and four written accounts of the task, tools and recurring friction.
View template →A pre-renewal retention questionnaire: renewal intention and satisfaction items, the reasons people stay, the reasons pushing them toward leaving, features they never use and what would justify an upgrade.
View template →Score what actually drives buying across three weighted motive axes — emotional, functional and social — with 27 Likert statements and insight blocks, and return an AI PDF motivation profile per respondent.
View template →Run a Delphi-style forecast: experts score sixteen trend statements across technological disruption, societal reconfiguration, economic volatility and ecological pressure, producing a signal-strength report per axis.
View template →A modular demand questionnaire: respondent role and company profile, need intensity, solutions used today, purchase probability, budget bracket, priority functions and the brands already in play.
View template →Respondents rate six candidate features on value and on how often the need arises, then flag what they would use the week it ships, describe today's workaround and name the one change worth switching for.
View template →Test a concept before you build it: comprehension, which essence was grasped, appeal and its drivers, uniqueness, comparison with existing products, purchase intent and the open reasons behind each answer.
View template →Recruits focus group participants in one form: contact and professional context, two exclusion screeners, age and eligibility confirmations, preferred session date and time, backup slot rank, access needs and consent to contact.
View template →A fieldwork register for sampling control: study title, sampling frame source, region or stratum, displacement status, quota cell, target and achieved counts, enumerator and visit details — one comparable dataset across collectors.
View template →Scores customers on four behavioural axes — engagement, value orientation, tech adoption and social influence — with weighted 1–5 items, and returns an AI PDF report placing each profile into an actionable segment.
View template →Rates brand preference across four weighted axes — attribute preference, emotional connection, loyalty and advocacy, value perception — and returns an AI PDF report naming the weakest dimension first.
View template →Self-check data quality on five dimensions — completeness, accuracy, consistency, timeliness and validity — with 25 weighted statements and an AI PDF report that ranks the weakest dimension first.
View template →Score customers on recency, frequency and monetary value using the classic RFM method, and get an AI report ranking segments from champions to lapsed.
View template →Pairs importance with satisfaction across four service topics — quality, responsiveness, value and convenience — so 16 weighted items expose which driver dissatisfaction actually comes from, with a scored PDF report.
View template →Puts industry decision-makers on the same grid: sector, size, region, model and revenue context, then self-ratings on operating efficiency, digital maturity, talent retention, supply-chain resilience, ESG and innovation versus peers.
View template →A research quote request agencies and panels can price from: organisation and contact details, study type, project context, specific requirements, target sample size, method, regions, timeline and budget range.
View template →Collect feature requests in one pass: requester, team, feature title, the need behind it, problem context, current workaround, proposed solution, expected impact, urgency, affected users, dependencies and an open note.
View template →A QA-ready issue report: reporter contact, date, environment, component, severity and issue type, plus a summary, numbered reproduction steps, expected versus actual behaviour and a workaround note.
View template →Goes past the recommend score: whether people already recommended you, to whom, what triggered it, the exact words they used, whether the prospect converted and what would make referring easier.
View template →Builds a standing respondent panel: name, contact and channel preference, role and discipline, eligibility confirmation, session slots, weekly availability, interest areas, prior panel experience, incentive and time zone.
View template →Compare what people expected beforehand with what they experienced across four dimensions — communication clarity, quality of delivery, timeliness and support — each phrased as expectation met or missed.
View template →A participant consent record: study purpose and withdrawal terms stated up front, seven clause-by-clause confirmations, authorisation, adult status, typed signature name, date and contact email.
View template →A research brief intake consultants can scope from: client and contact details, business background, objectives, target sample, geographic scope, timeline, preferred methods, budget expectation and referral source.
View template →A screening instrument for paid studies: 24 statements across eight axes — eligibility, quota fit, device readiness, availability, engagement, health, study naivety and data-privacy comfort — scored into an AI PDF eligibility report.
View template →Registers the decision a research engagement must serve: decision question, owners, stakeholders, objective, intended use of findings, success criteria, evidence already held, plus start date and review cadence.
View template →Experience feedback in both directions: a 1–10 anchor plus ten short ratings on ease, reliability, delight, interface, usage, role, device, feature areas, recommend-worthiness and last interaction type, five written prompts on what they would change and what almost made them leave, and a follow-up interview opt-in with contact field.
View template →A benchmarked engagement and experience survey: organisation, level and tenure context for slicing, an anonymity note, and items on pride, advocacy, growth, recognition, voice, trust, work-life balance, tools and process friction.
View template →Measures lived climate across teamwork, leadership, recognition, communication and overall climate, with department and speaking-up items so results stay comparable unit by unit.
View template →Scores values, work style, environment preference and team interaction on 16 weighted items, plus decision pace, feedback directness and a past-clash example, into an AI PDF fit report before an engagement starts.
View template →Rate competitor brands and your own on the same factors — price, features, support, quality, innovation and ease of doing business — after context on sector, familiarity, the factors that matter most and switching likelihood.
View template →Self-assesses an instrument against four reliability axes — coverage, stability, internal consistency and item clarity — with 12 weighted statements and an AI PDF report that ranks where the questionnaire is weakest.
View template →Scores a research function on four value axes — value realised, decision influence, cost efficiency and insight reuse — and returns an AI PDF report with banded results to defend the budget with.
View template →A 14-question post-event attendee survey: role, age, discovery channel, attendance length, return and recommend intent, then satisfaction split across content, logistics, speakers and venue, with an open improvement field.
View template →Map usage habits rather than opinions: engagement frequency, typical setting, active time periods, main device, access channels, session length, who they are with, motivation, trigger and where friction shows up.
View template →A moderator-side interview worksheet: reference code, date and setting, moderator name, respondent context, the topic guide, planned probes, the probes actually asked, observations and follow-up notes — one record per interview.
View template →A Van Westendorp price sensitivity read built as an assessment: twelve weighted statements across value clarity, price resilience, purchase intent and premium tolerance, scored into an AI PDF report.
View template →Log one usability session per record: participant reference, session date, moderator initials, task ID and scenario, completion status, time on task, start and end timestamps, errors and severity notes.
View template →Ask the readers of your report whether the findings were applicable, trustworthy, clearly explained and actionable, whether method disclosure was transparent and charts helped, plus summary length, context and open comments.
View template →Measure the live audience experience on the spot: an overall rating then sightlines, seating comfort, production quality and facilities, each with a follow-up on what was noticed or appreciated, plus flow, access and refreshments.
View template →Builds the code book behind coding work: variable name and label, source question, variable type and measurement level, value codes and labels, missing-data rules, dataset context and coder initials.
View template →One record per product hypothesis: hypothesis ID and statement, background, expected outcome, evidence source, test method, result, conclusion, follow-up decision, owner and date logged.
View template →Register attendees for market research methods training: contact and organisation details, job title and sector, session selection, topic interests, experience level and format preference, dietary and access needs, invoicing fields and a confirmation note.
View template →A 10-item auto-scored exam over three modules — research methodology, statistical analysis, ethics and reporting — with per-module bands, a radar report and a printable certificate record.
View template →A structured research retrospective: project context, facilitator and participants, goal recap, what worked, what dragged, execution quality, lessons, unexpected insights, next actions and owners.
View template →Registers a study before it starts: project name, sponsor, background, objectives, scope, method, milestones, dates, budget, risks, the decision it informs, the sample plan and the approval record.
View template →Collect satisfaction ratings, NPS scores, and improvement suggestions from customers. 9 customizable fields with star ratings.
View template →Score instructors on clarity, engagement, expertise, and pacing — each report includes a per-facilitator radar chart.
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