Rates brand preference across four weighted axes — attribute preference, emotional connection, loyalty and advocacy, value perception — and returns an AI PDF report naming the weakest dimension first.
Quick answer
Rates brand preference across four weighted axes — attribute preference, emotional connection, loyalty and advocacy, value perception — and returns an AI PDF report naming the weakest dimension first.
Brand audits usually end as a slide nobody reopens. This assessment turns the audit into a score: respondents rate sixteen weighted 1–5 statements across Attribute Preference (reliability, innovation, range, practical function), Emotional Connection (feeling understood, positive affect, trust), Loyalty & Advocacy (repeat choice, defending price, recommending) and Value Perception (price defensibility, worth against alternatives). Each run returns a personalised AI PDF report that leads with the weakest dimension, so the brand team or the agency knows what to work on first instead of what to argue about.
Live form and AI report preview — fill it in and the report is generated from your answers.
Everything you need to run this template.
Attribute preference, emotional connection, loyalty, value perception.
Sixteen statements answered by the people who run the brand.
The AI PDF leads with the lowest-scoring dimension.
Same instrument each wave so movement is visible, not arguable.
From copy to deliverable in four steps.
Copy the assessment into your FormLM workspace — free.
Answer the weighted 1–5 items honestly, with evidence.
Each response returns a personalized AI PDF summary.
Assign the top recommendation and re-run next quarter.
Pick your role — see how it fits your workflow.
Prove brand status with a number, not adjectives.
Give clients a baseline score at onboarding and a re-check later.
Sanity-check whether the brand matches the business you have now.
What makes this template work as a professional deliverable.
A preview of real questions — the full version adds scoring and a personalized report per respondent.
