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📊 Survey & Market Research

Free Customer NPS Survey Template

Benchmark loyalty with the standard 0–10 recommend question plus the reason behind it, and keep every response in one readable collection.

~2 min to answer
0–10 + reason
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Quick answer

Benchmark loyalty with the standard 0–10 recommend question plus the reason behind it, and keep every response in one readable collection.

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About this template

A single "would you recommend us?" score tells you where you stand; the reason behind it tells you what to do. This survey asks the standard 0–10 Net Promoter question, then follows up in the respondent’s own words, so CX, SaaS and service teams collect loyalty benchmarks and the verbatim context behind every score in one short form.

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Live Preview

Live form preview — fill it in to see how each answer is captured and exported.

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Fill it in to see how responses flow.
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What's Included

Everything you need to run this template.

1

The 0–10 question

Scored on the standard recommend scale.

2

Why that score?

An open follow-up for context.

3

What to improve

The one change respondents want most.

4

One response inbox

Every answer collected in one place.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the NPS survey into your FormLM workspace — free.

2

Adjust wording

Swap in your product or service name and add audience questions.

3

Send after a touchpoint

Share the link or QR once the moment matters — purchase, support, renewal.

4

Review and segment

Sort responses by score and reason to see who promotes and who detracts.

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Who Is This For

Pick your role — see how it fits your workflow.

1

CX and support teams

Track loyalty after real interactions, not just annual reviews.

2

SaaS and subscription founders

Find churn signals before renewal time arrives.

3

Agencies

Give clients a quarterly loyalty read with evidence behind the score.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version lets you customize every field.

  1. How likely are you to recommend us to a friend or colleague? (number)
  2. What was the primary reason for your score? (multi-select)
  3. Do you have any additional comments or suggestions for us? (open)
  4. Which product or service do you mainly use? (choice)
  5. How long have you been our customer? (choice)
  6. How often do you use our product or service? (choice)
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Frequently Asked Questions

How is this different from a generic satisfaction survey?
It keeps the industry-standard 0–10 recommend question front and center, then adds the reason question — the two pieces a classic CSAT form misses.
Do I need to pay for NPS tools to use this?
No. The questionnaire itself is free to copy and send; you can classify promoters, passives and detractors from the collected responses yourself.
When should I send the survey?
Right after a moment that matters — a purchase, a support resolution, a renewal — when the experience is fresh and the reason question gets real answers.
Can I run it again to track change?
Yes. Copy a fresh version per wave or quarter and compare response sets over time.
Can I add my own questions?
Yes — add demographics, product lines or channel questions, or trim it to the two core questions for higher response rates.
Is a low response rate a problem?
It usually means the survey is too long or sent at the wrong moment. Keep the core short and target triggered moments; every extra question costs responses.

Know who promotes you — and why

Copy the survey, send it after the next touchpoint and read the reasons — free.