A pre-renewal retention questionnaire: renewal intention and satisfaction items, the reasons people stay, the reasons pushing them toward leaving, features they never use and what would justify an upgrade.
Quick answer
A pre-renewal retention questionnaire: renewal intention and satisfaction items, the reasons people stay, the reasons pushing them toward leaving, features they never use and what would justify an upgrade.
Renewal week is too late to ask why. This pre-renewal questionnaire runs nineteen fields in four blocks: renewal intention, overall satisfaction and recommend-worthiness; the reasons people stay (feature set, support, value for money and a multi-select of drivers); churn signals including the reasons pushing toward leaving, usage frequency, features rarely or never used and what would make a higher plan worth the money; and respondent context — sector and contract type — with an open box for anything else, ending on the single word they would use if they cancelled.
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Everything you need to run this template.
Likelihood to renew, overall satisfaction, recommend-worthiness.
Feature set, support, value for money and a multi-select of reasons.
Reasons pushing toward leaving, usage frequency, features never used.
What would justify a higher plan, sector, contract type, open reason box.
From copy to deliverable in four steps.
Copy the retention survey into your FormLM workspace — free.
Send pre-renewal or after usage drops.
Sort responses by stated renewal intent.
Fix the friction named before renewal closes.
Pick your role — see how it fits your workflow.
Cut churn with reasons collected in time to act.
Understand what renews seats and what voids them.
Feed renewal risk lists with evidence.
What makes this template work as a professional deliverable.
A preview of real questions — the full version lets you customize every field.
