A Van Westendorp price sensitivity read built as an assessment: twelve weighted statements across value clarity, price resilience, purchase intent and premium tolerance, scored into an AI PDF report.
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A Van Westendorp price sensitivity read built as an assessment: twelve weighted statements across value clarity, price resilience, purchase intent and premium tolerance, scored into an AI PDF report.
Pricing conversations stall because nobody knows which axis is resisting. This assessment applies Van Westendorp logic across four axes — Value Clarity, Price Resilience, Purchase Intent and Premium Tolerance — with twelve weighted 1-5 statements plus respondent context. Each completion returns an AI PDF report banding the four axes, so a team can see whether resistance comes from value that has not been explained, price itself, weak intent, or an unwillingness to pay premium.
Live form and AI report preview — fill it in and the report is generated from your answers.
Everything you need to run this template.
Value clarity, price resilience, intent, premium tolerance.
Weighted 1-5 items with respondent context.
Each axis placed in a low, moderate or high band.
Evidence for a pricing conversation, not a hunch.
From copy to deliverable in four steps.
Copy the PSM assessment into your FormLM workspace — free.
People who know the category and its prices.
Value clarity, resilience, intent and premium tolerance.
The banded report shows which axis blocks the price.
Pick your role — see how it fits your workflow.
Read resistance by axis.
Value work before price work.
A defensible price conversation.
What makes this template work as a professional deliverable.
A preview of real questions — the full version lets you customize every field.
