Goes past the recommend score: whether people already recommended you, to whom, what triggered it, the exact words they used, whether the prospect converted and what would make referring easier.
Quick answer
Goes past the recommend score: whether people already recommended you, to whom, what triggered it, the exact words they used, whether the prospect converted and what would make referring easier.
NPS tells you how many people would recommend; this survey tells you what they actually did. Eighteen fields capture the behaviour itself: whether they have recommended you in the last six months, to whom (colleagues, friends, family, social media, industry peers), what prompted the tell, the exact words they used, whether the person tried you, plus recommend intent, the reason for it, the benefits or shortcomings that stood out, tenure, role, industry, usage frequency, satisfaction, continuation intent, company size and region. Word of mouth stops being luck and becomes a mapped, repeatable channel you can brief.
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Everything you need to run this template.
Whether they already recommended you, in the last six months.
To whom they told, and the moment that prompted it.
The pitch they actually use and whether the prospect converted.
What would make referring easier, plus role, industry, tenure and usage.
From copy to deliverable in four steps.
Copy the survey into your FormLM workspace — free.
Target recent high scorers or reviewers.
Mine open answers for your referral copy.
Fix the named friction and add referral prompts.
Pick your role — see how it fits your workflow.
Build referral programs from real stories.
Learn which feature people brag about.
Show clients where their reputation comes from.
What makes this template work as a professional deliverable.
A preview of real questions — the full version lets you customize every field.
