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📊 Survey & Market Research

Free Client Goals Registration Form Template

Registers the decision a research engagement must serve: decision question, owners, stakeholders, objective, intended use of findings, success criteria, evidence already held, plus start date and review cadence.

~6 min
Kickoff record
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Quick answer

Registers the decision a research engagement must serve: decision question, owners, stakeholders, objective, intended use of findings, success criteria, evidence already held, plus start date and review cadence.

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About this template

Projects drift when nobody wrote down what success looked like. This register fixes that at engagement start: seventeen fields covering the engagement name and start date, the decision the work must serve, who decides and who signs off, the stakeholders and their needs, current context, the research objective, how findings will be used, the success metric and how it is measured, the risk of getting the decision wrong, evidence already held, open items, priority, owner, review cadence and notes. The project is then measured against the target it set rather than against memory.

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Live form preview — fill it in to see how each answer is captured and exported.

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What's Included

Everything you need to run this template.

1

The decision in scope

One field for the decision the work must inform, before objectives.

2

Proof of success

The metric that will prove it, who sets it and who signs off.

3

People and context

Decision makers, stakeholders, their needs and current context.

4

Cadence and start

Engagement start date plus a weekly-to-quarterly review rhythm.

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How It Works

From copy to deliverable in four steps.

1

Use this template

Copy the form into your FormLM workspace — free.

2

Fill it together at kickoff

Client answers; agency records.

3

Lock the metric definitions

Agree how each number is measured.

4

Revisit at reviews

Score progress against the original entry.

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Who Is This For

Pick your role — see how it fits your workflow.

1

Agencies at onboarding

Start every account with a written target.

2

Consultants and coaches

Anchor engagements to defined wins.

3

Account managers

End "what were we optimizing for?" drift.

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Key Features

What makes this template work as a professional deliverable.

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Sample Questions Inside

A preview of real questions — the full version lets you customize every field.

  1. Engagement Name (text)
  2. Decision Question (open)
  3. Decision Makers (text)
  4. Stakeholders (text)
  5. Stakeholder Needs (open)
  6. Current Context (open)
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Frequently Asked Questions

Why ask what would count as failure?
The failure definition exposes the real risk appetite; teams optimize better when both ends of the target are written.
Should this be filled by the client or the agency?
Together, at kickoff — client words, agency structuring. Agency-only entries get quietly renegotiated later.
How is this different from a project brief?
A brief scopes the work; this registers the outcome and proof. Both can run side by side — the goals record outlives the brief.
How often should the record be revisited?
At every agreed review; goals change mid-engagement and an unamended record becomes theatre.
Can multiple goals be tracked per account?
Yes — keep them ranked; the first one wins ties in roadmap debates.
Is it free per engagement?
Yes — copy one record per client engagement.

Start with the target written down

Register client goals and metrics at kickoff — free.