Score what actually drives buying across three weighted motive axes — emotional, functional and social — with 27 Likert statements and insight blocks, and return an AI PDF motivation profile per respondent.
Quick answer
Score what actually drives buying across three weighted motive axes — emotional, functional and social — with 27 Likert statements and insight blocks, and return an AI PDF motivation profile per respondent.
People rarely say why they buy; they say what they bought. This assessment asks thirty-five items across three weighted motive axes — Emotional Drivers (mood, comfort, identity, calm, nostalgia), Functional Drivers (reliability, practical use, durability, value in use) and Social Drivers (recognition, belonging, image) — with an insight block between axes. Each response returns an AI PDF profile naming which motive family carries the purchase, so positioning speaks to the driver rather than the category.
Live form and AI report preview — fill it in and the report is generated from your answers.
Everything you need to run this template.
Emotional, functional and social drivers scored separately.
Concrete 1-5 items on what actually decides the purchase.
Each axis is explained before the next is scored.
A PDF report naming the dominant driver family per respondent.
From copy to deliverable in four steps.
Copy the motivation assessment into your FormLM workspace — free.
Respondents who buy in the category, not browsers.
Emotional, functional and social statements on one scale.
The AI report names the dominant driver per respondent.
Pick your role — see how it fits your workflow.
Position against the real driver.
Message the motive, not the feature.
Compare segments by motive profile.
What makes this template work as a professional deliverable.
A preview of real questions — the full version lets you customize every field.
