A modular demand questionnaire: respondent role and company profile, need intensity, solutions used today, purchase probability, budget bracket, priority functions and the brands already in play.
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A modular demand questionnaire: respondent role and company profile, need intensity, solutions used today, purchase probability, budget bracket, priority functions and the brands already in play.
A market read assembled from decisions you actually have to make. This modular questionnaire captures respondent role in procurement, industry, company size, need intensity for the category, solutions used today, purchase probability and budget bracket, buying authority, the most prominent unsolved problem, priority functions, preferred commercial model, service regions, pilot willingness, the brands already aware of, plus an open comment field — sixteen fields in two blocks, so demand, competition and purchase behaviour stay in one exportable read.
Live form preview — fill it in to see how each answer is captured and exported.
Everything you need to run this template.
Procurement role, industry, size — so reads stay comparable.
Need strength, purchase probability, budget bracket, buying authority.
What they use today, which brands they are aware of, priority functions.
The unsolved problem in their words, preferred commercial model, pilot willingness.
From copy to deliverable in four steps.
Copy the survey into your FormLM workspace — free.
Keep only what the decision needs.
Share the link with your audience segment.
Review responses grouped by block.
Pick your role — see how it fits your workflow.
Start studies from structure, not a blank page.
Test demand and competition in one wave.
Refresh the picture per planning cycle.
What makes this template work as a professional deliverable.
A preview of real questions — the full version lets you customize every field.
